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Social Analytics

Transform your decision-making with powerful dashboards

Use Oktopost to easily track key performance indicators and make smarter decisions that propel your social media strategy with our advanced social business intelligence solution.

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Transform your decision-making with powerful dashboards<br />
Revenue Attribution

Tie social to revenue growth

Track the buyer’s journey and understand how every marketing campaign, advocacy program, and social media initiative impacts revenue. Report on any social media engagement with your brand and easily tie it to business opportunities.

Content Strategy

Drive your content strategy forward

Easily analyze the engagement of your content across every channel and understand how posts, campaigns, and topics resonate with your audience to drive your content strategy.

Craig Bushman

“Oktopost plays an integral part in helping us be more effective at marketing and measuring ROI. Within one quarter of using Oktopost, we generated a 39% increase in clicks and a 386% increase in trackable conversions.”

Craig Bushman
Craig Bushman
VP Marketing, Certiport
Employee Advocacy

Measure the impact of employee advocacy

Track the success of your advocacy program, from employee adoption to business impact, all in one place. Understand how your employees engage with the program, analyze the performance of the content they share, and demonstrate ROI.

Social Performance

Analyze your paid social media campaigns

See how your organic channels stack up against paid social media. Access ad performance and engagement metrics and create custom reports to quickly understand the impact of all your paid and organic social media campaigns.

Customer Care

Track conversations around your brand

Understand how your brand is being mentioned, on which channels, and how your team responds and engages in each conversation to enhance your brand communication strategy.

Community

Gain valuable insights into your social audience

Easily monitor follower and subscriber growth, audience demographics, and sentiment to better understand your audience and provide valuable insights into your marketing strategy.

Social business intelligence

See all the tools that Oktopost provides you to communicate the value of social.

Report Builder

Build custom reports using our powerful builder with more than a dozen unique visualization options to gain valuable insights faster.

Custom Dashboards

Create and share unique dashboards that track key performance indicators and tell your brand story.

Report Gallery

Access dozens of premade reports and recommended dashboards designed by our B2B social media experts.

TV Dashboards

Showcase any dashboard on TV monitors with an optimized view that automatically rotates reports for everyone to see.

BI Integrations

Connect your social media reports with business intelligence tools such as Looker Studio, Power BI, Tableau, and more to share social media insights with your colleagues.

AI Insights

Leverage our AI-powered contextual analysis to gain deeper insights into the performance of your social media content.

Sharable Reports

Easily export and share any report in a presentation-ready format such as PDF, PPT, and XLS to promote transparency and encourage collaboration.

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Book a demo with one of our experts

Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.

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Frequently Asked Questions

How can B2B marketers prove the ROI of social media?

B2B marketers can prove ROI by connecting social media engagement to pipeline and revenue. By tracking clicks, conversions, and customer journeys, teams can show how social contributes to real business outcomes, not just engagement or vanity metrics. Oktopost makes this easy with customizable reports designed specifically to measure attribution and revenue impact.

How do social media dashboards improve marketing decision-making?

Social media dashboards, like the ones found in Oktopost’s Social BI, centralize your key performance indicators in one place, making it easier to identify trends, measure performance, and act quickly. Instead of relying on disconnected data, marketers can make faster, more informed decisions that directly impact campaign outcomes and overall strategy.

How do you attribute revenue to social media in B2B marketing?

Revenue attribution in B2B marketing involves tracking how social interactions influence the buyer journey, from first touch to closed deal. By integrating CRM systems with platforms like Oktopost, B2B marketers can better understand how social campaigns, posts, and employee advocacy efforts directly impact opportunities and revenue.

How do you measure which social media content performs best?

The best way to measure social content performance is by analyzing engagement metrics such as clicks, shares, and conversions across social channels and by evaluating results at the campaign level. High-performing content is identified not just by reach, but by its ability to drive meaningful actions that align with business goals. That’s why Oktopost provides campaign-level reporting, ensuring every post is tied to a social campaign for clearer performance insights.

What metrics should B2B marketers use to optimize their social content strategy?

Excellent social measurement starts with tying your metrics to business outcomes. For example: • Lead generation: Track form or gated content clicks and conversions. Use tracking URLs or UTM parameters to assign the social source. • Brand awareness: Measure reach, impressions, and share of voice in your category. • Audience insight: Use follower demographics and post engagement to better understand who is engaging with your content. • Content optimization: Use engagement metrics to optimize your messages, formats, and posting rates. • Pipeline influence: Work with the sales team to determine whether social media touchpoints are influencing leads to purchase. You can also bring social media metrics into systems like your marketing automation or CRM to measure longer-term value and conversions off-platform.

How do you measure the success of an employee advocacy program?

Measuring the success of employee advocacy involves tracking both engagement and business impact. By aligning these metrics with your overall business goals, you can demonstrate ROI, optimize content strategies, and foster meaningful engagement. Oktopost provides campaign-level reporting, detailed analytics, and dashboards that make it easy to track performance at both the content and employee level, helping you uncover the full impact of your advocacy program.