In the competitive social space, compelling content is key. It’s the way to get people excited about your brand.
But exceptional B2B social media content doesn’t just happen. If you see a B2B campaign that’s consistently triumphant in social, chances are they’re using the right tools to create content that converts.
The use of content creation tools, has quite a few advantages. They can help you streamline the process for your writers, they help save time, and even can reduce or eliminate the need for outside help from content creation agencies and graphic design firms. With more and more of your competitors jumping into the social space, it’s important to make social media content creation as easy and efficient as possible.
Here are 7 of the best content creation tools to invigorate your social campaigns.
Chances are you’ve heard of Evernote, which has gained a reputation as the premiere note-taking app and productivity tool. B2B marketers looking to streamline their social campaigns will find it especially useful.
Evernote lets you store ideas, research, and take quick notes in a user-friendly format. When you add items—which can take virtually any form, such as text, audio, pictures, or screenshots—you can tag them, saving you time in locating them later. Add-ons like the Web Clipper allow you to add pieces of content to your Evernote notebook as you browse the web and conduct your regular research.
If you keep up with blogs, video content, and other resources in your industry, Evernote is a great way to organize bits and pieces of useful information as inspiration for your social campaigns. Whether you are collecting ideas that you’ll add to your social content calendar, jotting down ideas for social posts, or gathering information across the web that will help you put together a data-driven whitepaper or special report for your leads, Evernote can help.
Canva is yet another drag-and-drop image creation tool, but one that’s exceptionally intuitive for the busy B2B marketer. With Canva, your images can look like professionally designed social media content in a matter of minutes.
It’s very easy to select your templates, pick your colors, and add some professional stock images or logos to your messages. Your text will look beautiful as well, with a number of eye-catching fonts to choose from. When you’re all done, you’ll have images that will capture the interest of your social prospects on the likes of Facebook and Google+.
From the great people behind Evernote comes Skitch, a very useful image annotation app. Skitch is simple: add visual elements, such as arrows and text-boxes, to your content. This can help to call out certain parts of your text, such as an important step in a series of instructions, or to clarify an on-screen process for software.
A B2B company that walks its customers through a complex process or makes it more intuitive is one that will be talked about—and a tool like Skitch can help achieve that brand recognition for you.
We’ve covered several infographic-creation tools already, but there’s one more that deserves special mention: infogr.am.
The special emphasis of infogr.am is the creation of great-looking charts and graphs for your visual content. Use this tool to make your data “pop” and create an immediate impression with your social leads.
After choosing your template, add your data, and within just a few clicks, watch it turn into beautiful visuals. The charts infogr.am creates look better than the stock charts created by Microsoft Excel, and they’re perfect for inserting into infographics, sharing via social, or embedding in your other marketing collateral. Finishing your infographic design is easy, and the final product is an attention-grabbing piece ready to engage your prospects.
Visual content is all the rage, and is essential in B2B social media marketing. One of the best forms of lead-generating visual content is infographics, and Piktochart is a great way to create stunning examples.
Piktochart is a dream for marketers without a graphic design background—the app makes it easy to create infographics with its drag-and-drop interface. Simply select the template you want, drop in the text and images, and edit every aspect of the graphic with just a few clicks.
With Piktochart, you can serve up powerful, relevant content to leads who want the information you’re sharing—and you can share it in such places as LinkedIn and Google+, building the social respectability of your brand.
6. Crowd Signal
Tapping into the minds and hearts of your prospects, even in B2B marketing, is essential to creating content that will drive conversions. Enter Crowd Signal, an app that lets you survey your prospects to gain invaluable knowledge to drive your social marketing.
Crowd Signal is simple. First, type in the questions for your survey and all possible answers. You can choose from different answer types, such as text or multiple-choice, giving your leads and customers flexibility in sharing their thoughts. Then, make your survey look great by adding your logo and other visual elements. Finally, share the survey with your leads to collect the invaluable information they’ll provide.
Crowd Signal can help your social campaigns in two huge ways: you can share the poll link on networks such as Facebook and Twitter (not to mention via email and your corporate website), and you can gain insights that can inform your social media content strategy. Polling your leads through PollDaddy is a smart way to get to know your audience.
7. Mind the Graph
Created open for everyone to use, Mind the Graph provides over 3,000 infographic layouts and illustrations in the science industry to make beautiful web images, statistics graphs, slides presentations, posters and templates for many kinds of subjects. Mind the Graph has a “Freemium” plan for beginners so they can get to know the platform and service and you can use it for as long as you want, with the Mind the Graph’s watermark.
Besides making great social media content, it can be used for PRs, presentations, lectures and more.
What’s your go-to site to make content creation more intuitive and powerful?