In this episode, Luis Urgell gives you a behind-the-scenes look at how B2B social media marketers can evaluate their own LinkedIn presence, spot missed opportunities, and apply practical tactics to improve performance and stand out on social.
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Episode Summary
“You’d be surprised how much reach you’re leaving on the table when your own employees aren’t engaging with your content.”
What do you get when you mix almost a decade of B2B social experience, a 500K+ personal brand, and a strategist who’s seen a lot of LinkedIn feeds? A masterclass in what actually makes B2B social work, and what’s quietly holding most brands back.
In this episode of Behind the Post, we’re joined by Luis Urgell, B2B Socials Rising 30 star and founder of Timewarp, to break down how he evaluates B2B brands on social, and what you can learn from it as a social media marketer. Luis walks us through the exact signals he looks for when landing on a B2B LinkedIn page, from hiring patterns to posting cadence, and why these details matter more than most teams realize. Think of this episode as an inside look at how your page is being judged, by peers, prospects, and decision-makers alike.
We get tactical. Luis shares one simple change social teams can make this week to improve content performance, the most common mistakes he sees during audits, and why many B2B brands are unintentionally leaving attention on the table by playing it too safe.
He also breaks down what good B2B social actually looks like today, including why employee-led content works so well, how brands like Zapier are getting it right, and why TikTok can be a powerful testing ground even if LinkedIn is your main channel.
If you’re a B2B social media manager looking to sharpen your instincts, spot gaps faster, and build a strategy that actually stands out, this episode is packed with lessons you’ll want to steal.
Hot Topics:
- What to look for when evaluating a B2B LinkedIn page
- The fastest way to boost engagement using employee advocacy
- Common content mistakes B2B brands keep making
- How to experiment without blowing up your brand voice
Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.
Meet Luis
Luis Urgell is an award-winning social media strategist with almost 10 years of experience under his belt.
He’s touched every social media function there is: from content creation and personal brand building his personal accounts to more than 500,000 followers, to social strategy working with brands going from small businesses in Spain and Latin America to Fortune 50 enterprises in the USA.
While he’s worked with almost every industry, he’s specialized in B2B social, and after almost 5 years in corporate America he’s now founded his own Social Media Agency, Timewarp.
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