In this inspiring episode of Behind the Post, Travis Tyler shares eight social media goals for 2026 that prioritize personal growth, creativity, and mental wellbeing. Moving beyond traditional KPIs, Travis offers vulnerable insights into the real-life challenges and opportunities faced by today’s B2B social media marketers.
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Episode Summary
“Do not connect your own self-worth and your own value to the performance of your social media content. You are more than your posts.”
To kick off 2026, we’re going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler, Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 stars, joins us to share eight social media goals that every B2B social media marketer should consider this year.
But these aren’t your typical KPIs.
Using the Wheel of Life assessment tool, Travis walks us through a new way of setting goals, ones that consider your career, creativity, wellbeing, finances, and even joy.
Travis gets real about money, mental health, burnout, side hustles, parenthood, and finding creative outlets that don’t come with a performance metric. It’s one of the most vulnerable and validating conversations we’ve ever had on Behind the Post, and one that every social media marketer needs to hear.
So if you’re feeling overwhelmed or just unsure what success looks like in 2026… hit play. This episode will meet you where you are.
Hot Topics:
- How to set social media goals that serve your life, not just your brand
- Budget, burnout, and side income: the financial realities of being a social media manager today
- Why every SMM should take an improv class (really)
- The power of community, and how to find yours this year
Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.
Meet Travis
Travis Tyler produces scroll-stopping digital content for technology companies, and he is currently the Senior Social Media Manager at Motion.
Sometimes he’s funny. Sometimes he’s educational. And hot-dang, sometimes he’s both!
He’s helped his last two companies gain over 100K social followers across platforms and become instantly recognizable logos in the B2B SaaS space.
And while everyone else is trying to sound smart and professional on LinkedIn…he’s been creating weirdo characters. And the weirdos are winning.
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