In this episode, Keara Klose sits down with us to discuss how she turned a start-from-zero employee advocacy pilot into a scalable program with smart tools, simplified processes, and strategies that keep advocates engaged.
Listen to the Podcast:
Or subscribe on Spotify, Apple Podcasts, or YouTube
Watch the live recording:
Episode summary
“The tool really makes it possible to just curate the story, the tags already go in there, the photo’s already in there… it’s just so much less work on my part. And for the advocates, it’s literally two clicks.”
What do you do when you’re tasked with launching an employee advocacy program from absolute zero? If you’re Keara Klose, the Social Media Manager at TTEC Digital, you roll up your sleeves and go “super duper grassroots”.
In this episode, Keara joins us to share her incredible journey of building a pilot program manually, using nothing but Teams chats and pure tenacity, and how she eventually leveled up to a professional-grade strategy with Oktopost.
Keara dives into the early days of coaching advocates on LinkedIn basics and profile polishing, all while acting as a human “copy-paste” machine to get posts live. While her manual efforts were a massive success in proving the concept, Keara explains the “aha!” moment when scaling required a real solution. We discuss how moving to a dedicated tool transformed the advocate experience from a time-consuming chore into a seamless “two-click” process.
Beyond just sharing content, Keara reveals how she uses the tool to track explosive growth and foster friendly competition through automated leaderboards. Whether you’re looking to move away from manual spreadsheets or want to learn how to bake feedback into your program to avoid burnout, Keara’s tactical advice is the secret ingredient you’ve been looking for.
Hot Topics:
- Why starting scrappy is often the fastest way to prove and scale an advocacy program
- How making advocacy effortless is the key to driving real, consistent adoption
- Why visibility, results, and a little competition dramatically boost engagement
- How balancing structure with flexibility helps advocates show up more authentically
Meet Keara
Keara Klose (she/her) is a Social Media Manager and writer with a passion for credible storytelling, digital engagement, and community.
She is currently the Social Media Manager at TTEC Digital, where she leads social media strategy and execution, employee advocacy, and community building across platforms, along with serving as a Board Member and volunteer Social Media Manager for her local nonprofit cat café, Cats in Bloom, outside of work.
Love going Behind the Post? Catch all of the episodes here and don’t forget to leave a review!
