How CMOs Can Harness Team Building for Better Marketing

on October 5, 2016

How CMOs Can Harness Team Building for Better Marketing

Marketers are so focused on the details of their efforts, from planning and creating content, to analyzing campaigns, and tracking leads, that that they can easily lose sight of their goals and feel stressed at work. In fact, a total of 80% of Americans reported being stressed on the job.

On the bright side, CMO’s have the power to lead by example and reduce employees’ stress by infusing motivation and productivity back into the workforce. If they stop every now and again to foster happiness, collaboration, and communication among their employees, they will notice them transform into united and refreshed professionals. Through the occasional team-building activity, CMO’s can help a marketing team gain a new perspective, improve work relationships, and reinvigorate their efforts.

But approaching team building doesn’t have to be as cliché or boring as some companies have made it out to be. It can be simple, informative, and imaginative. Since marketing departments know how to maintain a strong balance between data-driven strategies and creative thinking, team building can involve technology or even be integrated into everyday tasks.

Here are some examples and exercises that CMO’s can try out with their team to generate better outcomes in the long run.

Learning for Happiness

Employees who are happy are 12% more productive, help their companies outperform competitors by 20%, and are 7X more likely to fully engage in their work. To attain employee happiness, CMO’s should provide learning opportunities.

Learning is closely linked to happiness in the brain. As new synapses fire when learning something, the brain experiences a sense of pleasure. And when the brain experiences something positive, the nucleus accumbens is activated, accelerating the learning process.

To prompt this joyous cycle, learning should be integrated into every marketer’s job. As opposed to solely learning how to use a new marketing automation system or to analyze this quarter’s performance, marketers should learn new information and skills outside of their sphere so that they can apply them in their daily tasks.

The following activities provide great opportunities for employees to learn something new as a team:

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Communicating for Collaboration

Perhaps the most important quality of a well-oiled team is communication. A team with stellar communication skills can actively work through issues and arrive at success at a faster rate. Teams with poor communication encounter far more interpersonal obstacles, end up having to fix or redo more projects, and develop deep resentment toward one another.

If a team already has an environment of open communication, there’s always an opportunity to test its strength. If communication around a specific issue needs improvement, CMO’s can start off small and then reach the underlying problem. The following games (although they might seem silly) allow teams to exercise their communication skills.

Playing for Fun

Finding ways to build teamwork throughout the workday promotes a community that’s willing to always turn to each other for answers and to celebrate successes together. One way teambuilding can manifest itself within CMO’s marketing efforts is building a social advocacy program.

An advocacy program creates a playful environment in which employees are driven to reach two common goals – amplify their company’s reach on social media and establish thought leadership. This, in turn, helps to promote high morale and connect between team members.

Furthermore, advocacy opens up a window of gamification opportunities that CMO’s can take advantage of. For example, having an advocacy leaderboard will create a transparent work culture by enabling employees to view the clicks and shares generated by each member. This way CMO’s can quickly identify top brand ambassadors in order to create some friendly competition among them. As a result, employees will be extremely engaged in the program and empowered to succeed.

There’s no secret recipe to being a successful CMO. It’s a matter of being involved and taking the time to evaluate how well teams work together and what additional skills they may need to improve or progress. A CMO should initiate team-building activities to increase employee motivation, improve company culture, and reach his/her marketing goals. An ideal way to do this is through social advocacy. If an advocacy program is planned and executed thoroughly, then CMO’s will see a dramatic rise in employee happiness, communication, and collaboration.

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