Fuze CMO on Why Great Leadership Starts with Trust

Eric Hanson, CMO of Fuze takes the hot seat.

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Meet Eric Hanson

Eric is the Chief Marketing Officer at Fuze, responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy.
Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar.

With close to 30 years of experience across enterprise sales, marketing, product, operations, M&A, and creative/design services, Eric has worked with leading global organizations like Disney, GM, Ogilvy Mather, Autodesk, and Sony.

Eric holds a degree in Political Science and Economics from the University of California at San Diego. He continues to pursue his love of visual arts and photography as well as caring for his fruit orchard in the foothills of Northern California with his wife and two daughters.

Episode Summary

Good leadership starts with trust and that’s exactly how the CMO of Fuze, Eric Hanson found himself getting brutally honest with host Jennifer Gutman on this podcast episode of Radically Transparent.

In this episode, the two unveil why a leader’s ability to attract and retain talent becomes the lifeblood of the business. Eric taps into tips he’s learned, such as how to best take care of employees and why it’s incredibly critical to be clear on goal-setting, and why hiring for the work rather than 9-5 matters in order to empower those around him and create a true environment of trust.

His first tip?

With work being a majority of where we spend our time, and talent being an important asset for any company, surround yourself with people you like, and naturally, people you trust!

For more insight on leading with trust, go ahead and listen to the full episode!

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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