How to quickly upskill your marketing team

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

With the coronavirus pandemic impacting the future of the way we work and lead our teams, I felt it only appropriate to sit-down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to answer these questions and more.

This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career.

Listen to the podcast now:

Watch the live broadcast:

Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts and Spotify.

About Erik Harbison:

Erik is passionate about making connections that enable success for the next generation of marketers and marketing talent.

He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. He has held leadership roles with award-winning agencies, such as Harmelin Media, 22 Squared, 360i, and True Action (an eBay Inc. Company). Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns.

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities.

From an education and coaching standpoint, Erik serves as an instructor for a one-of-a-kind course on digital marketing with Drexel University. And, is lead instructor for a professional certification course with the University of Vermont. He is also the lead instructor and career coach for AcadiumPlus, an exclusive digital marketing accelerator program designed to get marketers hired.

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing.

He’s helped hundreds of students start their marketing career journey and established marketing professionals evolve their craft, network and marketability…and is focused on helping hundreds more as a host of The Marketing Careers podcast.

Like what you heard?

Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now.

Created and hosted by Jennifer Gutman, Oktopost’s very own Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.

For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Looking for more about how to upskill your team?

Follow Oktopost on LinkedIn, for meaningful discussion and insight on current social media trends and best practices.

Frequently Asked Questions

How can B2B organizations effectively upskill their marketing teams in today's dynamic environment?

The blog post highlights the critical importance of continuous professional development for B2B marketing teams. Experts like Erik Harbison, a seasoned CMO and co-founder of The Marketing Help, provide valuable insights on defining and refining ideal marketing careers, offering guidance for leaders to foster ongoing learning and skill acquisition within their teams.

Who holds primary responsibility for fostering professional development within a B2B marketing department?

While individual marketers are key drivers of their own growth, the blog post emphasizes that marketing leaders and the organization as a whole share significant responsibility. This includes providing structured pathways, access to experts like Erik Harbison, and fostering a culture of continuous learning to keep teams competitive and relevant.

What key insights are offered for B2B marketers seeking career advancement and skill development?

The article features Erik Harbison, a CMO and co-founder of The Marketing Help, who provides insider tips for B2B marketers at any level. His expertise, developed over 25 years in building marketing teams and strategies, focuses on enabling success for the next generation of marketing talent and helping professionals evolve their craft, network, and marketability.

How does Oktopost support B2B marketers looking to enhance their social media strategy and professional growth?

Oktopost supports B2B marketers through its original podcast, 'Radically Transparent,' on the 'B2B Marketing Now' channel. Hosted by Oktopost’s Director of Social Strategy, Jennifer Gutman, each episode features B2B marketing leaders sharing truths about leveraging social media to grow ideas, take risks, and drive impactful change. Oktopost also shares insights and best practices on LinkedIn.

Where can B2B marketing leaders access expert guidance on building high-performing marketing teams and strategies?

B2B marketing leaders can access expert guidance from professionals like Erik Harbison, who possesses over 25 years of experience building successful marketing teams and strategies across various environments. His company, The Marketing Help, is a leading resource for advancing marketer careers, offering valuable insights for leadership development and strategic team building.