MarTech Legend Jon Miller Reveals His Secrets to Account Based Marketing
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In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day, fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase.
Throughout the episode, Jon reveals:
- What keeps him up at night, professionally
- Secrets to Account Based Marketing (ABM)
- Discloses how he found himself in the world of marketing automation
- What he’s learned on his journey to becoming a founding father and leading MarTech visionary
- How he stays relevant in the market by thinking beyond ABM
He even discloses his own ABM strategy and gives a few valuable tips and pointers to getting started with an effective ABM plan and so much more!
More about Jon Miller
Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon was the CEO and founder of Engagio (acquired by Demandbase) and was co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.
Jon is a frequent speaker at conferences including Dreamforce, MarketingProfs B2B, Marketing Operations Executive Summit, OMS, and the Marketing Nation Summit.
He is also the author of numerous e-books including Complete and Clear Guide to Account Based Marketing and the Definitive Guide to Marketing Automation.
Like What You Heard About MarTech?
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