Monitoring Competition, Being Where Your Competitors Aren’t

on November 3, 2015

Monitoring Competition, Being Where Your Competitors Aren’t

91% percent of B2B marketers use content marketing, and the budget for content development and digital strategy continues to rise. As a B2B marketer, you should be monitoring competition to find out where they are pushing their content and what works. However, you also need to discover where your competitors are not.

To reach that uncrowded territory, you need to look at your content analytics and buyer behavior to create different materials for different platforms. The future of B2B content marketing is a mix of the best creatives with the best analytics, while the competition fades into background noise. With that in mind, here are three factors you should consider when monitoring your competitors:

In the crowded space of digital marketing, it is vital to learn what areas your competitors are not in so you can create a more successful online strategy. By gaining insights on your competitors, you discover gaps that your content can fill, thus earning your share in the digital space.

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