Oktopost earns top ranking for social media marketing & content marketing software

Product Updates Published: October 18, 2016
Oktopost earns top ranking for social media marketing & content marketing software

We’re excited to announce that Oktopost has been ranked number 4 for Social Media Marketing and Content Marketing platforms by users on GetApp, the most trusted review site for business software. The rankings were out of 25 solutions and are based on five unique factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, data security, integrations, mobile app availability, and market presence. In addition, they serve as a point of reference for small businesses and enterprises that are trying to evaluate a piece of software.

GetApp’s marketing researcher commented:

“Oktopost did a great job in this quarter’s Social Media Marketing ranking, scoring an overall 59 points to land in 4th place. It’s positive user reviews on GetApp– an average of 4.8/5 stars– along with a good number of software integrations and a high score for security, have solidified its place in the top 5 of the Category Leader rankings for the past 5 quarters running, showing its powerhouse presence in the social media software market.”

Many of the user reviews highlight how our platform’s ease-of-use, in-depth analytics, and integration capabilities allow B2B marketers to manage, amplify, and measure ,their social media activities.

One particular user, Lucy Jones, Head of Content for Strategic Internet Consulting, wrote in her GetApp review:

“More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.”

Another user, Chris J. Bennett, Digital Communications & Design Specialist for The Genome Analytics Centre emphasized in his review:

“Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI’s and metrics.”

We accept this accomplishment as an indication of Oktopost’s popularity and broad adoption amongst mid-market and enterprise B2B companies, including Fujitsu, Atos, Act-On, Panasonic, ClickSoftware, Plante Moran, and many others.

Marketers love using Oktopost because it is the only social media marketing platform designed with the specific needs of B2B in mind – tracking every social lead they generate and understanding which networks, profiles, and posts are most effective in driving engagement and conversions. And to top it off, all of this social data can be seamlessly synced with their most popular marketing automation platforms and the rest of their marketing ecosystem.

Oktopost was also announced as the number one Social Media Marketing Software in GetApp’s ‘2016 SaaS Summer Games! This competition pitted the top SaaS companies against each other to discover the most popular software.

You can read more reviews of Oktopost users here.

You can also view GetApp’s quarterly ranking below, which showcases the top 25 software for each category: social media marketing and content marketing.

 

 

Frequently Asked Questions

How does Oktopost specifically cater to the unique social media marketing needs of B2B companies?

Oktopost is exclusively designed for B2B organizations, focusing on tracking every social lead generated and providing insights into which networks, profiles, and posts are most effective in driving engagement and conversions. It empowers B2B marketers to precisely manage, amplify, and measure their social media activities.

What kind of analytics and reporting does Oktopost offer for B2B social media performance and ROI?

Oktopost delivers in-depth analytics and comprehensive reporting on social conversions, enabling B2B marketers to measure the effectiveness of each campaign across a wide range of KPIs and metrics. This clarity ensures a direct understanding of social media's contribution to lead generation and overall ROI.

Can Oktopost integrate with existing B2B marketing automation platforms and CRM systems?

Yes, Oktopost is built for seamless integration within your existing marketing ecosystem. All social data can be effortlessly synced with popular marketing automation platforms, including a direct integration with HubSpot, to streamline workflows and provide a holistic view of B2B customer journeys.

What advanced features does Oktopost provide beyond basic social media scheduling for B2B marketers?

Beyond robust content scheduling, Oktopost includes a powerful social advocacy board to amplify content reach through employee networks. It also offers detailed reporting on social conversion, comprehensive integration capabilities, and the ability to deploy fully scheduled campaigns rapidly, transforming social media into a strategic B2B demand generation channel.

Is Oktopost a suitable social media marketing platform for mid-market and enterprise B2B organizations?

Absolutely. Oktopost is widely adopted by leading mid-market and enterprise B2B companies such as Fujitsu, Atos, and Panasonic. Its strong data security, extensive integrations, ease-of-use, and comprehensive feature set make it a recognized powerhouse for large-scale B2B social media management and measurement.

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