Powtoon CMO on Measuring the Return on Emotion in Marketing

Powtoon CMO on Measuring the Return on Emotion in Marketing

The CMO of Powtoon takes the hot seat.

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Meet Tal Sarig-Avraham

Tal is currently Chief Marketing Officer in Powtoon, a video communication platform that is empowering millions to create compelling and engaging videos and presentations.

Previously, Tal held marketing leadership positions in Wix, SamsungNext, and Google. Tal kicked off YouTube marketing in Israel, launched ShoppingIL, the Israeli cyber Monday, and co-founded two of Google’s global programs – Campus for Moms and Webrangers.

Episode Summary

Tal Sarig-Avraham, CMO of Powtoon, sits down with Oktopost’s Director of Social Media Strategy and host, Jennifer Gutman to dive into the role of emotions and why they play such an important part in building a bond between a brand and a loyal customer.

Together, the two peel back the layers of measuring customer emotion, what it means to truly Benchmark when setting SMART goals and where most marketing leaders are falling short when it comes to evoking feelings, both for their customers and teams.

In this jam-packed, knowledge-filled episode, you’ll uncover how to build the right mix of marketers and personalities for a growth-focused marketing team, lead with passion, and measure with a return on emotion.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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