The volume of content being published is ever increasing. Consider that 70% of content marketers are creating more of it than they did a year ago. To keep pace, it can be difficult for B2B marketers to resist the urge to do too much.
But by cramming every feature into social content and trying to fulfill multiple goals, some marketers usually end up failing to reach any. You don’t want your content to miss that mark and end up like that of many others, by trying to achieve too many objectives and appeal to too many audiences.
Instead, your content should focus on one idea and drive social content towards one goal that aligns with your overall marketing strategy. So before you get started on creating social content, here are some things you must first consider:
- Set Your Goal: What is the one goal you want to accomplish with your social content? Set a goal that aligns to your overall marketing strategy, whether it is to increase followers, client satisfaction, or drive audience to an event or webinar.
- Find Your Audience: Who is your audience that will help achieve your goal and why would they want to view your content? You can create a buyer persona in order to know your audience and create content that will easily attract and satisfy their needs.
- Pick Your Platforms: Which platforms are the best to focus on in order to increase engagement of your target audience? You must know which social sites your target audience uses and how they are using them.
Now that you have your goal, audience and platforms figured out, here are some quick tips and tricks to creating simple content:
- Make Your Message Clear: Say what you want to say in as few words as possible. You should get straight to the point of the message you are conveying. Even in something as engaging as a video, you have only 10 seconds to grab the attention of viewers. Be clear.
- Use Limited Hashtags: If you’re on Twitter, be sure you are carefully selecting the hashtags you want to use in order to increase visibility. You want to choose popular hashtags that are relevant to your content, but do not want every other word to be a hashtag.
- Make It Memorable: People forget 90% of what they are exposed to. So in a world of constant exposure to social media, how do you make your content something to remember? You need to make it different and worthwhile.
Remember, 27 million pieces of content are shared every day. Not everything will be read, let alone remembered. Instead of focusing on an amount, create simple content that is clear, concise and consistent.