Creating Simple Social Content

on October 27, 2015

Creating Simple Social Content

The volume of content being published is ever increasing. Consider that 70% of content marketers are creating more of it than they did a year ago. To keep pace, it can be difficult for B2B marketers to resist the urge to do too much.

But by cramming every feature into social content and trying to fulfill multiple goals, some marketers usually end up failing to reach any. You don’t want your content to miss that mark and end up like that of many others, by trying to achieve too many objectives and appeal to too many audiences.

Instead, your content should focus on one idea and drive social content towards one goal that aligns with your overall marketing strategy. So before you get started on creating social content, here are some things you must first consider:

Now that you have your goal, audience and platforms figured out, here are some quick tips and tricks to creating simple content:

Remember, 27 million pieces of content are shared every day. Not everything will be read, let alone remembered. Instead of focusing on an amount, create simple content that is clear, concise and consistent.

Lead Generation Marketing Strategy