Setting Your Social Media Strategy for 2016

on January 12, 2016

Setting Your Social Media Strategy for 2016

The world of B2B social media marketing is always changing. And the basics of good modern marketing—such as engagement, consistency, and strong customer relationships—will stay the same.

Looking ahead to 2016, how should the B2B marketer balance that tension?

The answer will look different for every B2B firm, but it will always encompass planning ahead. Setting expectations now for your 2016 social media outreach not only acknowledges the importance of your presence on outlets such as LinkedIn, Twitter and Facebook—it will help cement your brand’s place as a market leader. As your company develops, and new products and services are built under your brand’s umbrella, you can and should act now to make sure your social presence reflects and bolsters your initiatives in the New Year.

Here, we’ll discuss a roadmap for building your social media strategy for 2016.

Review aspects of your B2B social strategy that are currently working

It’s not only refreshing—it’s critical in your B2B marketing to “accentuate the positive” and take stock of your successes.

In large part, what worked in your social media interactions with leads and consumers in 2015 will continue to work in 2016, even as industries, social networks, and marketing strategies continue to evolve. Part of reviewing what’s worked is assessing how you can further develop those relationships and ensure that they’ll stand the test of time.

Here’s some specific aspects of your 2015 social media marketing initiatives to look at:

By looking at the specific social tactics that have yielded the best ROI, you’ll have a great idea of what to implement—and even, some ways you can experiment—in the new year.

Review company direction

With 2016 right around the corner, it’s a good time for B2B marketers to review the direction of their companies as a whole, and communicate with all interested parties about future directions.

The ideal situation is one in which everyone in the company—from entry-level marketing staff to C-level executives—are on the same page. With a united front and a well-informed staff, there will be fewer instances of ambivalence or surprise roadblocks when setting out to achieve marketing goals, especially given the newness and uncertainties that are part and parcel of social media ventures.

Here are some ways that B2B marketing departments can be instrumental in creating cohesion around a brand’s social media marketing in the new year:

A thriving B2B firm could never be described as a “house divided.” Your company should be a cohesive unit striving for the same goals—and B2B social marketers will have an increasingly essential role to play in creating that reality as time goes on.

Implement changes in your B2B social approach where necessary

The power and promise of B2B social media marketing is most clearly realized in a solid plan. After reviewing the most successful initiatives and assessing all needs with company staff, it’s time to put a plan in place that will ensure greater brand visibility and lead generation in your 2016 social endeavors.

Here’s how:

The new year will present many new complexities and challenges in B2B social. But as 2015 draws to a close, a level-headed consideration of your social campaigns will prepare you to face your evolving marketing ventures with confidence.

Let us know your thoughts about B2B marketing as we head into 2016!

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