Pardot, a B2B Marketing Automation by Salesforce, allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.
Oktopost launches first B2B social integration with Pardot's marketing automation software.
Oktopost natively pushes social media data, via Salesforce, to provide additional insights for Pardot users.
By integrating Oktopost's social media management platform with Pardot, B2B marketing teams are empowered with unique and detailed social lead insights, increasing the overall value and effectiveness of marketing automation.
For every social engagement, Oktopost appends the activity to known leads within Pardot for optimized lead nurturing, scoring, segmentation, and attribution. The more insight marketers have on prospects, the more effective they can be in creating campaigns that move buyers through the funnel.
Target leads with hyper-personalized content based on their social media engagement.
Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.
Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.
Segment audiences according to their interactions with social content, networks, and campaigns.