Oktopost + Pardot

About Pardot

Pardot, a B2B Marketing Automation by Salesforce, allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

2014

Oktopost launches first B2B social integration with Pardot's marketing automation software.

2018

Coming soon! Oktopost natively pushes social engagement data to provide additional insights for Pardot users.

Improved Pardot Capabilities

Together, Pardot and Oktopost empower the marketer with unique and detailed social lead insights, increasing the overall value and effectiveness of marketing automation. For every social engagement, Oktopost appends the activity to known leads within Pardot for optimized lead nurturing, scoring, segmentation, and attribution. The more insight marketers have on prospects, the more effective they can be in creating campaigns that move buyers through the funnel.

Lead Nurturing

Target leads with hyper-personalized content based on their social media engagement.

Lead Scoring

Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.

Lead Attribution

Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.

Lead Segmentation

Segment audiences according to their interactions with social content, networks, and campaigns.

Maximize your Pardot ROI with Oktopost

Learn how enterprise companies leverage Oktopost social data to send the right message, to the right person, at the right time.

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