With Oktopost's social media analytics, you can understand the full lead journey by attributing leads to specific social posts, channels, profiles, and campaigns.
The value of social media marketing in B2B isn’t always clear. Assign a money value to every activity to establish your true social media ROI.
Deepen your social media insights by tracking clicks, comments, shares, and more, with simplified graphs and charts.
Measure follower growth, mentions, and click demographics to recognize trends in social engagement and content performance.
View top-performing links, keywords, multi-media, and hashtags to constantly improve your social content and practices.
Gain a complete overview of your employee advocacy strategy with unlimited insights on employee engagement, content performance, and ROI.
Automatically connect social media data with your marketing automation, CRM, and BI platforms to understand the buyer journey across every channel.
Turn your social media analytics into professional reports that demonstrate clicks, conversions, and engagement metrics.
Whether you’re using Excel or an enterprise BI solution, centralize all of your social media analytics from Oktopost to ensure consolidated reporting.
"Oktopost plays an integral part in helping us be more effective at marketing and measuring ROI. We are pleased to announce that within one quarter of using Oktopost, we generated a 39% increase in clicks and a 386% increase in trackable conversions"
"Oktopost has simplified and expanded the level of reporting we're able to accomplish across campaign planning, posting, and measurement. We've been able to see which campaigns are performing well and focus more on improving the timing and messaging of our content."