Why customers choose Oktopost over Hootsuite

Hootsuite is often the first social media management platform B2B teams adopt. It is well known, easy to get started with, and covers the basics of scheduling, publishing, and reporting. But as B2B organizations mature, expectations from social media change. Social is no longer just about posting consistently or tracking engagement. It is expected to support brand credibility, influence long buying cycles, align with sales efforts, and demonstrate measurable business impact.

That is where many teams begin comparing Oktopost vs Hootsuite.

This article explains why B2B customers who already use Hootsuite or considered using Hootsuite chose Oktopost instead. It is written for marketers who understand Hootsuite well and want a clearer picture of how Oktopost differs, and why those differences matter for B2B marketing.

Oktopost vs Hootsuite: Built for B2B social media

One of the most important differences between Oktopost and Hootsuite is who the platform was built for. Hootsuite was designed as a general-purpose social media management tool. It supports a wide range of use cases, from consumer brands to agencies and creators.

Oktopost was built exclusively for B2B companies.

That focus shapes how the platform works, what it measures, and how success is defined. Instead of optimizing for reach and volume, Oktopost is designed around relevance, account engagement, and business outcomes. For B2B teams, this difference becomes clear as soon as social media is expected to support pipeline and revenue rather than awareness alone.

Measuring business impact instead of vanity metrics

Hootsuite reporting centers on traditional social media metrics such as impressions, likes, comments, and shares. These metrics are useful for understanding content performance at a surface level, but they rarely answer the questions B2B leaders care about most. Questions like which companies are engaging, which accounts show intent, and how social activity supports revenue.

Oktopost was designed to measure social media performance through a B2B lens.

Instead of focusing only on engagement volume, Oktopost helps teams understand how social content influences accounts, opportunities, and long-term buying journeys. This makes it easier to connect social activity to real business conversations. For teams comparing Oktopost vs Hootsuite, this shift from vanity metrics to business impact is often the deciding factor.

Turning social media reporting into revenue conversations

Many B2B teams using Hootsuite struggle to explain social media performance to leadership. Reports often show growth in engagement, but when executives ask how social contributes to revenue, the answer is unclear. Oktopost helps change that narrative.

By connecting social engagement with CRM and marketing systems, Oktopost allows teams to show how social supports pipeline, account engagement, and deal influence.

This turns social reporting into a business conversation rather than a justification exercise. For organizations under pressure to prove marketing impact, this clarity is critical.

Better metrics and segmentation drive smarter decisions: Kapost leveraged detailed analytics and employee advocacy to optimize posts and track conversions. Explore the Kapost case study

Designed for complex B2B buying journeys

B2B buying journeys are long and complex, involving multiple stakeholders. Social media influences these journeys over time, long before a prospect fills out a form or speaks to sales. Hootsuite treats social primarily as a top-of-funnel channel.

Oktopost treats social as a channel that supports the entire B2B buying journey.

By tracking engagement at the account level and across content types, Oktopost helps teams understand how social supports awareness, consideration, and trust throughout the funnel. This broader view is especially valuable for B2B companies with long sales cycles and high-value deals.

Governance and control for growing B2B teams

As B2B organizations scale, social media becomes harder to manage. Multiple teams, regions, and stakeholders need access. Brand consistency, approvals, and compliance become essential. While Hootsuite offers basic permissions, many B2B teams find governance difficult to scale without slowing execution.

Oktopost was built with B2B governance in mind.

It supports structured workflows, approval processes, and clear ownership so teams can scale social activity without creating risk. This is particularly important in regulated industries such as technology, financial services, legal, and professional services. Oktopost also supports complex go-to-market and cross-departmental goals.

OSG used Oktopost to power social as a core GTM channel, significantly expanding reach while aligning marketing and sales. Read the OSG success story

Employee advocacy as a core B2B growth channel

Employee advocacy is one of the most effective ways B2B brands extend reach and build trust. In Hootsuite, employee advocacy exists but is treated as an add-on. In Oktopost, employee advocacy is a core part of the platform.

Oktopost enables employees to share approved content easily while giving marketing teams visibility into participation, reach, and impact.

This turns employee advocacy into a measurable, scalable program rather than an informal initiative. For many customers switching from Hootsuite to Oktopost, employee advocacy delivers immediate gains in reach and engagement.

Platforms that treat employee advocacy as a core channel — like Oktopost — deliver measurable results. For example, Fujitsu’s employee advocacy program increased social reach by 70% and delivered 3.6x the ROI of paid social. See the Fujitsu case study

Clearer reporting for marketing leaders and executives

Hootsuite reports are often designed for social media managers rather than executives. Customizing reports for leadership can be time-consuming, and the insights do not always align with how B2B leaders evaluate performance. 

Oktopost reporting is built to support cross-functional conversations. 

Reports focus on outcomes that resonate with marketing leaders, sales teams, and executives, making social media easier to explain, justify, and optimize.

Why B2B customers choose Oktopost over Hootsuite

B2B teams rarely switch social media platforms without careful consideration. In many cases, teams start by adapting Hootsuite to fit B2B needs. Over time, this often means adding manual processes, spreadsheets, or additional tools to connect social activity to business outcomes.

Oktopost appeals to teams that want a platform more closely aligned with how B2B organizations already operate.

Rather than positioning Oktopost as a replacement for every use case, customers often describe it as a better fit when social media is expected to drive revenue, support account-based marketing, and build long-term brand trust. For teams at that stage, Oktopost provides a clearer, more purpose-built approach.

Ready to see what B2B-focused social media looks like?

Oktopost helps B2B marketing teams move beyond vanity metrics and manage social media with revenue, governance, and scale in mind.

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