Employee Advocacy: The Missing Piece of Your Social Media Marketing

December 13th, 2015 - Originally published: January 2015. Updated: April 2016 Which of the following are publishers? A) Marketers B) Employees C) Consumers D) Sales Reps E) All the Above. If you answered “E”, congrats! You just passed today’s marketing pop quiz.

Should B2B Marketing Appeal More to Our Emotions?

December 12th, 2015 - As B2B marketers, we’ve always been taught that a purchasing decision is based on logic and rational thinking. But what if this isn’t entirely true? To find out whether emotion should play a role in B2B marketing, we didn’t run to Google first. Instead, the Oktopost team turned to real B2B marketers who target prospects …

The Consumer Secrets that Drive B2B Marketing

December 11th, 2015 - In B2B marketing, the first lesson to learn is that behind every business decision is a consumer. Regardless of whether you’re targeting an enterprise or an early-stage startup, each and every business comprises individuals. In the end, we’re all human, we’re all consumers, and we all buy things for certain reasons.

8 Brilliant Social Media Marketing Moments Of 2014

December 1st, 2015 - What makes a social media marketing campaign brilliant? If it appeals to your emotions, and makes you smile, laugh, gasp – or even shed a tear, chances are that it has powerful marketing potential. We travelled all the way back to early 2014 and found the 8 social media marketing moments that made our year. …

B2B Marketing 101: LinkedIn Social Selling

December 29th, 2014 - How well do you know LinkedIn? Most B2B marketers are familiar with its basic features, but few know it well enough to leverage the network for lead generation. Social selling has been around for a while, but as 2015 fast approaches, mastering the art of creating social relationships to drive business will become a top …

Targeted Prospecting, B2B Marketing Style

December 27th, 2014 - Wishful thinking aside, content marketing is not a quick fix for lead generation. Just like any other B2B marketing strategy, it takes time to see results – even if you don’t have the luxury to wait for them. Many of us are supposedly doing everything right. We’re publishing two great blog posts a week, working …

Interview With Jayson DeMers, Demystifier Of All Things Marketing

December 21st, 2014 - We recently had the chance to learn more abut Jayson DeMers, the influential marketer and SEO expert, who shared his thoughts on brand building, how to humanize content, and social listening. Jayson is the founder of AudienceBloom, and given his position as a contributor to Mashable, Forbes, Search Engine Journal, and VentureBeat, chances are you’ve …

Marketing Fluff, Step Aside: An Interview With Ian Brodie

December 21st, 2014 - We recently “virtually” sat down with Ian Brodie, the straight-talking marketing veteran who has no patience for fluff, and is known for his actionable advice. With decades of experience under his belt, he was chosen by Salesforce.com for their “Social Business Dream Team,” and has also written an Amazon #1 bestseller! Read on to learn …

Hear The Story Of B2B Marketing Influencer Murray Newlands

December 20th, 2014 - We recently had the privilege of interviewing Murray Newlands, Founder of the B2B marketing agency Influence People. As the co-author of the book “How to Get PR for Your Startup,” we were particularly interested in Murray’s advice on how startups can develop and implement their B2B marketing and PR strategies, despite their limited budget and …

Blast From The Past! 16 B2B Marketing Gurus Share Their Advice

December 17th, 2014 - We couldn’t build a time machine, so we did the next best thing! We chose 16 B2B marketing gurus we look up to, and asked them the following question: “If you could give one piece of B2B marketing advice to your younger self, what would it be?” The response was overwhelming, and it was incredible …