Making Sense Outta B2B Social Listening
Ever wonder why B2B social listening is considered a black hole in terms of ROI?
On this podcast episode of Radically Transparent, I decided to catch up with Saif Ajani, CEO and co-founder of Keyhole, a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of B2B social listening. He explains how much social media can influence a product roadmap and talks openly how to treat social as a place to gather business intelligence to make actionable business decisions.
Listen to the Podcast:
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Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now.
Created and hosted by Jennifer Gutman, Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.