Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star
Table of contents
Learn how Chloe Maguire, one of B2B Social’s Rising 30 stars, built a personal brand on LinkedIn that skyrocketed her social presence and career, and how you can too.
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Episode Summary
“You already have a personal brand. It just depends on whether you’re being intentional with it or not.”
Let’s get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we’re joined by none other than B2B Social’s Rising 30 star Chloe Maguire, the powerhouse behind Leapsome’s explosive social and community growth, including a jaw-dropping 2700% increase in impressions in one month. (Yep, you read that right.)
Chloe shares how social pros can find (and reclaim) their voice outside of brand guidelines, get past the fear of being “cringe” online, and stop over-curating every LinkedIn post. She breaks down how to develop a tone that feels real, set realistic goals for content creation, and design a LinkedIn profile that actually works for you, even if you only have an hour to spare.
Whether you’re a social media manager just starting to think about your personal brand or you’re ready to take it to the next level, this episode is full of real talk, relatable advice, and tactical steps you can take today to build a brand that opens doors, and still feels like you.
Hot Topics:
- Why social media managers need to build a personal brand (even if they don’t want to)
- How to find your unique tone when you’ve been writing in your company’s voice all day
- The best way to overcome the fear of judgment when posting on LinkedIn
- Quick wins to upgrade your LinkedIn profile in under an hour
Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.
Meet Chloe
Since joining Leapsome, Chloe Maguire has led thought leadership programs that delivered a 2,700% increase in impressions in a single month, scaled LinkedIn engagement to industry-leading heights, and built community initiatives that fuel both product and pipeline.
With certifications in leadership, digital marketing, and brand management, and a BA in Communications from Dublin City University, Chloe combines strategic vision with effective project execution, delivering impactful results.
B2B Social’s Rising 30
Chloe Maguire was crowned one of B2B Social’s Rising 30, the list celebrating standout voices shaping the future of B2B social media through their personal brands on LinkedIn.
Chloe turns the chaos of B2B social into content that’s both validating and actionable. With every post, she delivers a mix of strategy, humor, and heart, offering real talk on everything from building your personal brand to beating imposter syndrome. Her feed is a go-to for social pros who want to feel seen, sharpen their skills, and remember why they love this work.
Want to see why Chloe and 29 others made the list? Learn more about the full B2B Social’s Rising 30 Class of 2025.
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