Class of 2025: Meet your B2B Social’s Rising 30

It’s time to give credit where it’s due.

Behind every standout B2B brand page are social media experts building bold, personal brands of their own, educating, inspiring, and making us laugh along the way.

B2B Social’s Rising 30 shines a spotlight on those voices shaping our industry. A list built by the community, for the community, this list honors those leading by example and raising the bar for us all.

After announcing the call for nominations, we received hundreds of submissions from across the B2B social world, each nominee with their own unique style, audience, and spark. Our judges reviewed their content, engagement, and the personal brands they’ve built to narrow it down to 30 standout voices.

The selection wasn’t easy, and that’s a testament to the incredible depth of talent in B2B right now.

So, without further ado: meet your B2B Social’s Rising 30 for 2025.

What makes a B2B Social Rising Star?

A B2B Social Rising Star redefines what it means to lead in B2B social, blending strategy, creativity, and authenticity in a way that stands out on our feeds and in the industry.

Here’s what sets the Rising 30 apart:

• They’re B2B pros, running social for top brands, and doing it with style.
• They’ve built thriving LinkedIn communities, not just followings.
• Their content game is strong: smart, engaging, and scroll-stopping.
• Their comment sections are where the best conversations happen.
• They’ve mastered personal branding, and made it part of their career story.

These are the voices driving the future of B2B social, and trust us, you’ll want to hit follow.

Meet your B2B Social’s Rising 30

Alvin Gunputh leads content and social at Thredd, where he’s turning followers into fanatics and likes into lasting loyalty.

With 13 years in the game, he brings equal parts strategic clarity, creative spark, and community hype to every post. His content is a social media manager’s safe haven, grounded, witty, and focused on what really matters: value, empathy, and showing up with purpose.

Onstage at brightonSEO and SocialDay, he speaks truths about many topics, most recently TikTok, attribution, and AI, with the kind of insight only experience earns. Alvin’s personal brand is a lifeline for practitioners feeling the weight of invisible KPIs because he’s not just cheering them on, he’s walking the path with them.

Archana Dhankar is the strategic futurist of B2B marketing, blending sharp strategy with hands-on curiosity and a generous dose of clarity.

As Senior Director of Marketing at Sutherland, she delivers polished, no-fluff insights on AI’s real impact, executive visibility, and what it takes to build future-ready teams. Her posts feel like bite-sized marketing MBAs: packed with frameworks, case studies, and prompts that spark real dialogue across the feed.

Oh, and did we mention she’s a LinkedIn Top Voice and one of 2024’s Top 10 Marketing Influencers? As for TED Talks: she’s been there, done that, mic dropped.

Bella Rose Mortel is the queen bee of bold B2B branding: fearlessly fun, wildly original, and completely unforgettable. She’s the kind of marketer everyone needs in their LinkedIn feed: camera-born, charisma-first, and overflowing with creative spark.

As the buzzing personality behind beehiiv’s social, she’s built a personal brand that feels like your internet bestie: approachable, hilarious, and always a little bit unhinged (in the best way). Whether she’s shamelessly buzzing around in a bee costume, stopping subway strangers to talk about newsletters, yelling about beehiiv in packed stadiums, or crowning a coworker “Social Media Girlie of the Week,” Bella brings unfiltered energy and infectious joy to a space that needs it.

Her content is a masterclass in building brand love through personality, proof that you don’t need a massive budget to make a massive impact. Bella isn’t just posting, she’s redefining what B2B social can be. And if you haven’t hit follow yet… what are you even doing?

Bridie Castiel not only leads the global digital brand at monday.com, she also founded a thriving social media community group, because for her, building brand and building people go hand in hand.

She’s the thoughtful operator rewriting the rules of B2B social with empathy, intention, and serious creative craft. Known for her no-gimmicks approach, Bridie’s content reads like the leadership voice you wish you had in your inbox: part strategy, part soul, and always deeply grounded.

She shares praise for her team generously, but doesn’t shy from her own growth, and she isn’t afraid to challenge the status quo when it counts. Her posts explore what it really means to lead a creative, high-performing social team with compassion and clarity. From championing real-time marketing with meaning to guiding teams through change, her writing is reflective, unflinching, and often quietly poetic. Bridie reminds us that social isn’t just about virality, it’s about trust, integrity, and the humans behind the content.

Carin Bennett is so much more than a Social Media Manager at NFP, she’s the rare kind of voice that makes digital strategy in regulated industries feel not just smart, but human. Equal parts educator, strategist, and community builder, Carin crafts conversations that balance performance and protection with wit and precision.

Whether she’s breaking down benchmarks, mentoring interns, or dissecting the ethics of AI disinformation, her content reads like a masterclass from someone who genuinely cares.

Her writing full of integrity and her posts are as likely to make you think as they are to make you smile. Carin isn’t chasing virality, she’s here to build understanding, elevate standards, and empower people to show up smarter online. In a world of noise, she’s the voice you trust.

Carmen Vicente is the witty voice of B2B social media: think cultural critic meets meme curator, always on the hunt for humor, human moments, and social trends that could work, even in the most buttoned-up SaaS environments.

Her personal brand is bold, smart, and wildly relatable, built on a steady stream of pop culture riffs, social theory, and humor that hits just right. Her videos are a standout: creatively scripted, sharply edited, and always delivered with a wink, whether she’s channeling the chaos of a content calendar or turning everyday SaaS moments into Emmy-worthy micro-skits.

For social pros craving more honesty, more creativity, and less corporate noise, her content is a masterclass in making B2B feel anything but boring.

Casey Smith is the savvy expert of B2B social, a strategist with both feet on the ground and a deep respect for the humans behind the posts. Her personal brand is thoughtful, pragmatic, and refreshingly honest, blending industry insight with community care and just the right dose of wit.

From flopped post memes to sharp reflections on algorithm chaos, Casey makes social pros feel seen. Her posts unpack the reality of platform experimentation (Threads vs. Twitter, anyone?), share behind-the-scenes wins with generous recognition, and she brings fresh perspective to social’s ever-shifting norms, often offering a smarter, more human way to show up online.

She’s building trust by sharing not just what’s working, but what she’s learning, and who helped make it happen. Whether she’s myth-busting tired assumptions or celebrating small victories, Casey writes like the teammate every social manager wishes they had: wise, hilarious, and always real.

Chelsea Lassen is the ultimate B2B social connector-meets-creative instigator, blending sharp strategy with unfiltered enthusiasm for people, community, and vibes that convert. As a social-first marketing leader at Chili Piper, her content radiates warmth and purpose, proof that big impact doesn’t require big budgets, just bold belief in your people.

Chelsea treats organic social as a pipeline engine and has the receipts to back it up, mixing casual brilliance with hard-hitting results. From Chili Hat stories to Swiftie-brained status updates, her moments are mini case studies in the power of personality-led content.

She’s a connector to the core, organizing dinner parties at industry events, making intros with the joy of a matchmaker, and building a community. Chelsea’s brand is emotionally intelligent, strategically sharp, and endlessly fun, reminding us that the best marketing is personal.

Chi Thukral is the cool, culturally-tuned strategist who’s always three memes ahead of the algorithm. With one foot in strategy and the other in meme culture, she makes B2B content feel anything but corporate.

A Forbes 30 Under 30 honoree and Webby-nominated marketer, Chi’s personal brand lives at the intersection of sharp strategy and cultural fluency. Her feed blends POV memes, punchy one-liners, and scroll-stopping reflections on mental health, mentorship, and the creative chaos of working in social.

It’s this rare mix of bold, breezy, and deeply human, that makes Chi’s voice so powerful: the strategist who says what everyone’s thinking, but funnier.

Chloe Maguire, Brand & Social Media Lead at Leapsome, is the kind of creator who turns everyday work chaos into content that feels like a hug and a high five. Her personal brand is refreshingly real, equal parts heartfelt and hilarious, bringing light to the emotional reality of social media work without ever losing her spark.

With one-liners that land like a check-in from your work BFF, funny, honest, and exactly what you needed to hear, Chloe creates the kind of feed where social media marketers feel seen, valued, and a little less alone.

Whether she’s championing her team, demystifying HR, or dropping hot takes on workplace culture and formatting drama, she creates space for marketers to breathe, laugh, and reconnect with what they love about the job.

Chris Sheen is the rare B2B voice who makes B2B feel sharp, creative, and fun to follow. As the Director of Social at Celonis, he blends dry humor, sharp storytelling, and zero tolerance for fluff into posts that consistently stop the scroll.

His feed is a crash course in how to write like a real person while still thinking like a brand strategist. Whether he’s calling out jargon-drenched creative, reflecting on leadership and hiring, or celebrating bold campaigns that break the B2B mold, Chris’ content is smart, cheeky, and always self-aware.

Every post starts with a hook that makes you have to click “see more” and when you do, what you find is a voice that’s as considered and creative as the person behind it. His personal brand doesn’t just reflect the work he does, it reflects exactly how he thinks.

Christina Pearo is the content coach every social media manager knew they needed but couldn’t quite find until they landed on her feed, hit follow, and never looked back.

As Content Manager at Slate, she’s turned her posts into a masterclass in building confidence, systems, and strategy, no gatekeeping involved. Christina brings creator mentor energy that’s practical and empowering: she breaks down video workflows, shares ADHD-friendly filming tips, unpacks approval process pain points, and tackles imposter syndrome with the kind of candid self-awareness that builds instant trust.

Her tips aren’t “influencer speak”, they’re built for in-the-trenches marketers trying to make content systems actually work. And she practices what she preaches, regularly breaking down how she creates, organizes, and edits her own videos.

Her posts are packed with humor, heart, and hooks you have to click, often delivering both a laugh and a tactical takeaway in under 90 seconds. Christina isn’t trying to be perfect, she’s showing up, figuring it out, and building in public. And that’s exactly why her audience trusts her: she’s not just making content, she’s making creators feel seen, capable, and ready to hit record.

Dasle Hong is the kind of leader who doesn’t just show up, she lifts others up.

As Senior Brand Marketing Manager at DailyPay, her personal brand is all about thoughtful advocacy, team celebration, and building culture from the inside out. Whether she’s mentoring students, reflecting on DEI initiatives, or sharing takeaways from industry events, Dasle’s content is rooted in empathy, intention, and community.

She champions the real people behind the brand, highlighting colleagues, elevating employee voices, and turning internal culture into a strategic advantage. Her posts aren’t made to go viral, they’re made to matter.

From shoutouts and speaking engagements to moments of joy, Dasle reminds us that the best brand building happens when you lead with purpose and put people first.

Giulia de Oliveira Camargo treats LinkedIn like a living lab testing, building, and riffing her way through content, community, and culture.

Sitting in the marketing team at Chameleon, she skips the personal brand playbook and turns LinkedIn into a space for creative experiments: one day unpacking onboarding UX or AI misuse, the next spotlighting a WhatsApp community she built or joking about quarterly performance reviews for her dog, Maggie (a recurring character anyone who follows her knows and loves).

Giulia writes like someone who’s seen every content cliché and decided to flip it on its head. Her content lives at the intersection of a marketing expert, cultural commentary, and IRL community building, and whether she’s vibecoding, calling out content fluff, or touching grass, her posts remind marketers that creativity doesn’t need polish, it just needs guts.

Heike Young is where sassy meets strategic in B2B, and your feed is better the second she shows up in it.

As Head of Content, Social & Integrated Marketing at Microsoft, she brings 15+ years of enterprise expertise wrapped in creator-first charisma. Her LinkedIn presence is unmistakably Heike: selfie-mode videos with tiny mics and big insights, treadmill video skits turned content gold, and captions that turn throwbacks into sharp, scroll-worthy strategies.

She’s not performing thought leadership, she’s living it, generously sharing wins, stumbles, strategy docs, and encouragement for marketers at every stage. Whether she’s riffing on human-sounding content or cheering on job seekers, Heike’s voice is always real, always witty, and always worth the scroll. If content marketing had a cool sister who tells it like it is and makes you feel seen, that would be her.

Ilan Fisher is the kind of B2B voice that makes complex content feel sharp, relevant, and fun. As part of the Digital Content & Global Media team at Team8, he gives a rare behind-the-scenes look at how content strategy unfolds across venture, cybersecurity, and executive thought leadership.

Ilan gives a front-row seat to the inner workings of cybersecurity, venture, and executive thought leadership. One week he’s helping shape a CISO event at the NYSE, the next he’s fluffing the company logo for fun or being unofficially dubbed the “fix-it guy” on his work anniversary (complete with mug). From AI prompt roundups to CFO event recaps to lighthearted nods at team culture, Ilan’s content is thoughtful without taking itself too seriously.

His posts aren’t just polished, they’re personal. What makes his voice stand out is how he blends useful insight with personality. Ilan lets you in on how the work gets done, with clarity, a wink, and the right amount of charm to make it stick. If you’re after content that’s smart, engaging, and never dull, Ilan is one to follow.

Jason Hasenberg is the B2B playmaker who turns marketing into momentum: community-first, pipeline-smart, and always grounded in people.

As Community, Social Media & Events Manager at SalesIntel, his content is part tactical breakdown, part locker-room pep talk: one day he’s mapping out scalable GTM plays, the next he’s dropping J. Cole-inspired lyrics to break down trust in the age of AI.

Jason leads with clarity, conviction, and heart, sharing what works now while always tying strategy back to human connection. Whether he’s unpacking executive dinners, SEO outreach, or lessons from sports and leadership, Jason doesn’t just say “community matters”, he proves it. If you want B2B content with depth, direction, and a whole lot of drive, he’s your guy.

Jordan Tennenbaum is the fastest scroll-stopper in B2B social. As Head of Social Media at Talkdesk, he blends serious SaaS firepower with meme-laced humor, pop culture flair, and a deep respect for what it actually takes to grow a brand (and a team) from the ground up.

Whether he’s photoshopping himself into a billboard or breaking down AI-powered content ops, Jordan’s posts hit the sweet spot between tactical and wildly entertaining. He teaches by showing, sharing tools, metrics, and behind-the-scenes frameworks with a tone that’s fast, funny, and fiercely generous.

His feed is where content strategy meets conference-stage energy and if you’re a social pro, marketer, or just someone trying to keep up with the future of brand, you’ll want to be in his audience.

Justin Levy is one of B2B’s sharpest social minds, known for pairing clean strategy with just the right edge of dry humor.

As Director of Content & Social at ZoomInfo, his posts move effortlessly between insightful and humorous, one day it’s a sharp AI workflow breakdown, the next it’s a beach-themed out-of-office reply or a caption contest that brings his whole feed in. He’s not just sharing wins; he’s showing what content teams are actually working on, from brand partnerships and ad campaigns to smart takes on gifting, community-building, and performance storytelling.

If you want a feed that respects your intelligence, occasionally roasts your marketing habits, and delivers practical takeaways without fluff, Justin’s is the one to follow.

Kassandra Quinn is the social strategist at ModSquad, whose personal LinkedIn presence feels like a perfectly timed deep breath for anyone managing life online.

With a voice that blends dry wit, candid self-reflection, and a sharp marketing lens, she’s building a community around her weekly “W.A.M.” check-ins (Weekly Accountability Meeting), where she sets five personal goals, tracks her progress, and openly shares what got done (and what didn’t). It’s part productivity ritual, part internet diary, and all heart. Kassandra doesn’t sugarcoat the reality of social media work, from navigating metrics dips to pushing back on performative engagement, but she delivers it all with humor, compassion, and a deeply relatable tone.

Her feed is a smart space for social pros craving solidarity over perfection, and a gentle reminder that you can be strategic, creative, and still human online.

Leah Agar, Global Social Media Manager at Funnel, is the behind-the-scenes video queen, turning the quiet, messy, magical work of B2B social into content that actually feels human.

She gives us a front-row seat to the real work: prepping content before PTO, filming at events, repurposing like a pro, and navigating the day-to-day reality of social teams with refreshing honesty.

She’s best known for her BTS of a Social Media Manager video series showing the real work behind B2B social media. From burnout reflections to AI tips and video workflows, Leah proves you don’t need a big team to create meaningful content. Leah is deeply community-driven, regularly posting polls and creating open dialogue around things most marketers experience but rarely say out loud.

And she lets us in on more than just the work: we know she’s training to be a skydiving instructor (OK, we see you!), got (rightfully) over excited about finally finding her name on a Coca Cola bottle, and that her brother cheering her on at her first half-marathon meant everything. That personal-professional blend is her magic: relatable, magnetic, and deeply real.

Lena Weber-Reed is a B2B powerhouse rewriting the rules of social selling, on LinkedIn and across entire organizations.

As Head of Marketing & Communications UK at Getronics, she pairs deep strategic rigor with a bold, human-first philosophy that’s equal parts executive sharpness and community realness. From training internal teams to openly sharing what works (and what doesn’t) with her audience, Lena brings the kind of grounded, experience-driven perspective that makes marketers lean in.

Her content cuts through the noise: she tells the truth about small-budget marketing, challenges AI hype, dismantles the myth of lead-gen-at-all-costs, and makes a clear case for actual human connection in B2B. Her writing is sharp, witty, and unapologetically direct. She trains teams and champions sales-marketing alignment like it’s a competitive advantage (because it is).

If you’re craving clarity, candor, and content that reads like a call-to-action for the entire industry, Lena’s your follow.

Lex Winship, Head of Brand and Content at Loxo, brings originality, intellect, and sharp humor to B2B content, and never resorts to the usual playbook to do it. Her posts mix real marketing insight with satire, showing you how to take your work seriously without taking yourself too seriously.

She talks about brand voice, storytelling, mental health, and what it actually takes to create content that’s memorable. You’ll find her writing about everything from AI-generated ad copy to love stories in B2B, with a tone that’s smart, emotionally aware, and unmistakably hers. Meet-Cute Mondays, her weekly Substack of original mini love stories, is a perfect example: a reminder that joy and softness deserve space too.

Lex also shares candid snapshots of her life, from her Slack rituals to her cats, Ethan and Pino. That mix of the personal and professional adds warmth and depth to her content, making it feel relatable, not performative.

If you’re tired of cookie-cutter advice and value posts with no soul, Lex is the reset your feed needs.

Luis Urgell, Social Media Strategist and Team Manager at Khoros, is the creative force behind some of the most original content on LinkedIn, blending satire, strategy, and a futuristic lens into his posts.

After a brief hiatus, Luis made a quiet comeback that felt like a creative jolt to the feed. And he didn’t miss a beat; his return was met with the kind of excitement reserved for fan-favorite characters stepping back into the storyline.

He writes with precision and humor, delivering commentary that’s both speculative and strategic. You’ll find riffs on AI in creative execution, hot takes on ambush marketing, and hilariously layered posts that reward a second (and third) read. Luis’s signature isn’t just his deadpan delivery or alternate timeline persona (though yes, he is “four years old and from the future”). It’s his commitment to creativity in the B2B space.

His content reminds marketers that big ideas don’t have to be loud or literal, they just have to be original. Luis is back, and the feed is better for it.

Maya Doron is one of B2B’s boldest voices on brand, trust, and influence. As Growth Marketing Manager at Wiz, Maya is redefining how tech brands show up: not just louder, but smarter, more human, and impossible to forget. Her feed is part trend radar, part behind-the-scenes pass, and part open mic for marketers who believe in real conversations over rented reach.

She’s outspoken about what’s broken, like overhyped influencer campaigns, and passionate about what works: micro-moments, creator-led content, and community you can feel. Whether she’s breaking down in-booth gamification, leading “Single SLAY of Glass” campaigns, or capturing her team flat on the pavement for a perfect brand shot (yes, really), Maya turns creative risks into memorable brand equity.

She’s also got range: podcast guest, summit speaker, internal content engine, and sharp thinker on everything from ethical influence to growth plays that actually scale. Maya doesn’t just market, she moves conversations forward. And in an industry full of sameness, she’s making B2B feel bold.

Melissa Dawson is one of LinkedIn’s most loved social media managers for a reason. Her content blends dry humor, sharp critique, and behind-the-scenes honesty, making every post feel like a deep exhale for digital marketers.

She talks openly about burnout, brand behavior, and the double standards baked into the job, from “go viral” pressure to tone-deaf trend-chasing. Whether she’s calling out lazy font choices or unpacking why X (formerly Twitter) is no longer worth it, her voice is sharp, smart, and exactly what social pros need in their feeds.

Melissa’s now-iconic Barbie-inspired rant on the chaos of social management struck a nerve for a reason, it was painfully real and perfectly timed. Her writing doesn’t just entertain; it makes marketers feel seen. Bottom line: If you work in social, you’ll want Melissa in your feed.

Ryan Quindlen, Social Media Manager at Zapier, brings full-on sketch comedy energy to B2B, and boy, does it work. He’s rebranding B2B social media in real time, with a wildly entertaining idea always up his sleeve.

Ryan is the B2B video guy. From “Now That’s What I Call B2B Christmas” to Shark Tank parody pitches to FaceTime-style confessionals that feel like you’ve been dropped into a group chat, his feed is a front-row seat to some of the most original content in the space.

His style? Unfiltered, fearless, and hilarious. You never quite know what he’ll post next, and that’s exactly why you keep watching. Ryan puts the fun in B2B content. If you’re not following him yet, you’re missing the best show on LinkedIn.

Steph Guerin, Social Media Manager at OpenPhone, is the meme queen of SaaS, with a strategist’s brain and a comedian’s timing. Her posts are a lifeline for social media managers navigating the chaos of content calendars, flopped posts, and getting caught out by a Google Doc permission request after you promised you’ve reviewed it (we’ve all been there).

What sets Steph apart isn’t just the humor, it’s the precision. Her content may look effortless, but there’s a clear point of view driving every punchline. Whether she’s poking fun at cross-functional content approvals or making a case for why social deserves more internal buy-in, she delivers truth with a wink and impeccable timing.

Scroll through her feed and you’ll find more than laughs, you’ll find solidarity in her comments section. Her posts feel like inside jokes that everyone’s invited to. And if you’ve ever stopped mid-scroll to tag your team in something that just got it, there’s a good chance Steph was behind that post.

She makes social media marketers feel seen, and you’ll want her in your feed.

Travis Tyler, aka Trav the Ad Dad, has built one of the most original personal brands in B2B. With a mix of humor, marketing know-how, and sharp self-awareness, his content feels less like strategy talk and more like your funniest friend letting you in on how the ad world really works.

He’s known for videos that mirror the realities of agency life, honest takes on mental health and burnout, and teaching marketers how to build character-driven content without losing their voice. His YouTube channel pulls back the curtain on what makes content perform, sharing lessons on creative strategy, audience engagement, and ad testing with a comedic twist, while his posts about therapy, parenthood, and pressure in the creator world remind you he’s a real person first.

He makes B2B marketing genuinely creative, without gatekeeping the how. If you’re tired of LinkedIn Slop (as he likes to coin it) and want to laugh while learning something useful, Travis is the follow.

Vahbiz Cooper, Digital Marketing Manager at Demandbase, is the powerhouse behind some of the most creative, human-first influencer campaigns in B2B. Her feed is a masterclass in blending authenticity, strategy, and innovation, whether she’s amplifying top sales voices, gamifying employee advocacy, or giving marketers a reality check (with love).

But here’s what truly sets her apart: Vahbiz doesn’t just run campaigns, she champions people. Her posts are smart, sincere, and packed with heart. She uplifts women in sales and marketing, fosters real community, and keeps the focus on what truly drives impact, connection.

From podcast interviews to sharp takes on the industry, her content is as actionable as it is uplifting. You’ll find insights on campaign strategy and reflections on team culture, all delivered with clarity and care.

Simply put: Vahbiz is making B2B more thoughtful, inclusive, and human. A standout voice who doesn’t just take the spotlight, she shares it generously.

Congratulations to the Class of 2025!

Congratulations to our Rising Stars. You each bring something unique to the table, but what unites you is a deep understanding of what B2B social truly is today: human, bold, and community-driven.

You’re not just running brand accounts, you’re building personal brands that inform, inspire, and keep us all entertained. With an algorithm that favors individuals over logos, you’ve adapted and thrived.

At Oktopost, we believe the best voices in B2B social aren’t just following trends, they’re shaping them. And this year’s Rising 30 are leading by example. You’ve built trust, sparked conversations, and raised the bar for us all.

We’re honored to celebrate your work, and can’t wait to see where you take it next.

See you next year!