Monitoring social media doesn't necessarily have to take up your entire workday – especially if you're in a small company and don't have the necessary resources to be constantly glued to your social platforms. In addition to stepping up your marketing efforts by utilizing a social monitoring tool, there are a few key points that marketing teams should hit upon every day in order to generate an effective social media strategy.
Are you looking for a quick and easy way to manage your social media strategy? Follow this checklist to ensure that it is being attacked both quickly and efficiently:
- Check any alerts that occurred when you were offline/sleeping
- Respond to those who have interacted with you
- Review what's working, what's not working, which posts are receiving the most clicks and conversions
- Schedule your messages for the rest of the day. Be sure to utilize both new and old blog posts, landing pages for premium offers, and trending topics that relate to your industry
- Retweet, like, favorite and share the social content of thought leaders in your industry
- Comment and share relatable content as your brand – interaction is key!
- Monitor trending topics that relate to your industry; constantly look for a way to participate in the conversation as your brand
- Check out your competition – What are they sharing on social media? What does their follower count look like?
- Make new connections; brands can’t expect everyone else to make the first move. If you’re on Twitter, start following other brands and people that are your target audience
Use this checklist as a template for your social media strategy. From here, you can set specific goals for you and your team. Based on your audience and needs, commit to 10 retweets a day and 5 new connections or any other amount that makes sense to you (check out Socedo to automate this process).
Social media won't show you results overnight, the most important thing is consistency. Create a well-defined social media strategy and stick to it.
Any additional pointers for monitoring social media? Let us know in the comments below!