Growth addict Kevin Mulrane discloses what sales & marketing need to crush 2021

B2B Marketing Published: April 08, 2021
Growth addict Kevin Mulrane discloses what sales & marketing need to crush 2021

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Episode summary

When you’re pressed to drive sales, it’s tempting to try and “boil the ocean” to grow the business. But to be an effective, revenue leader, you need to be able to prioritize what’s really important. This week we have Kevin Mulrane, VP Sales, US, an experienced sales leader who has led explosive growth for companies like AOL, Madison Logic, GWI and now ProQuo AI.

In this episode of the Radically Transparent podcast, you’ll learn how to challenge yourself out of your comfort zone regardless of department, work cross-functionally, build meaningful relationships and spark real success.

More about Kevin Mulrane

Kevin has been in sales for almost 15 years with over a decade of sales leadership experience.

He specializes in building revenue teams from the ground up for early stage start ups in the tech space. Kevin has held leadership positions at AOL, Madison Logic, GWI and current as VP of Sales, US for ProQuo AI.

He passionate about developing talent and enabling sales people to achieve their goals. Outside of sales, Kevin enjoys hanging out with his family, playing golf, and doing CrossFit so he can enjoy pizza and wine.

Like what you heard?

Radically Transparent is one of Oktopost’s popular original podcast shows famous for asking renowned modern day marketers and sales leaders to expose what keeps them up at night, professionally and so much more!

New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple PodcastsSpotify or follow Oktopost on LinkedIn.

Frequently Asked Questions

How can B2B sales leaders effectively prioritize for accelerated revenue growth?

Experienced sales leaders, like Kevin Mulrane from ProQuo AI featured on Oktopost's Radically Transparent podcast, advocate for strategic prioritization over trying to 'boil the ocean' to achieve impactful, sustainable revenue growth in B2B environments.

What are best practices for fostering cross-functional collaboration between B2B sales and marketing?

The B2B Marketing Now podcast emphasizes that challenging departmental comfort zones and building meaningful cross-functional relationships are crucial for sales and marketing teams to collaboratively drive real success, as discussed by experts like Kevin Mulrane.

How do B2B companies successfully build and develop high-performing sales teams in the tech space?

Sales leadership experts like Kevin Mulrane, who specializes in building revenue teams from the ground up for early-stage tech startups, focus on passionate talent development and empowering sales professionals to consistently achieve their goals.

What strategies enable B2B sales teams to achieve explosive growth?

Insights from leaders on Oktopost's Radically Transparent podcast highlight that achieving explosive growth requires sales teams to prioritize key initiatives, embrace cross-functional collaboration, and continuously challenge themselves out of their comfort zones.

Where can B2B professionals find expert insights on sales leadership and modern growth strategies?

Oktopost’s 'B2B Marketing Now' podcast channel, featuring shows like 'Radically Transparent,' offers essential listening for sales and marketing leaders seeking actionable advice from renowned industry experts on driving growth and navigating complex B2B challenges.

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