Creating Value for a Global Audience: Keeping it Human
Oracle’s Director of Global Social Media, Lisa Marcyes, takes the hot seat. Disclaimer: All opinions expressed in this blog and podcast are the views of Lisa Marcyes.
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What are social media leaders doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their products?
Stopping by the Radically Transparent podcast is Lisa Marcyes, Director of Global Social Media of Oracle.
She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience. She reveals the power of speaking to audiences across social as if they were at a backyard BBQ – which she adheres to today. Her number one rule when it comes to social content? No highly produced copy!
This approach has completely shifted the way B2B social media is perceived in the marketplace and is proving to transcend across all languages and cultures – which comes in handy for Lisa as she is responsible for communication to over 11 million followers.
This episode will have you at the edge of your seat as Lisa dives into some of her most wild moments leading the Oracle social team. Listen to what she’s learned along the way, and even a few tips and tricks when thinking about your own social media strategy.
Hot Topics of this episode:
- How B2B brands can meet audience expectations in the social advocacy arena to stand up and make a difference as they respond to amazing moments in history – and what to do if you don’t always get it right
- Why LinkedIn Newsletters are the engagement hack you didn’t know you needed – and other ways to add value across social media
- How she’s creating a personalized experience for 11 million followers in a meaningful way
Meet Lisa Marcyes
Lisa is Oracle‘s Director, Corporate Social Media. She is currently driving Oracle’s social media channel strategy and initiatives. She has helped brands in the tech field build their digital and social presence for the last decade. A Bay Area resident, she enjoys the beach, hiking, and photography.
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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.
Catch all episodes here.
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