What Everybody Ought to Know About Data-Driven Marketing
Scroll top

What Everybody Ought to Know About Data-Driven Marketing

We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said,

“without big data, you are blind and deaf and in the middle of a freeway.”

But what in tarnation can we do with the infinite amounts of marketing data we are collecting?

In a genius exploration of the many ways in which to use data to your advantage, Shaun Ma, the Global Director of Strategic Services of MarketOne International, gives away all his data secrets that will have your mouth to the floor on this podcast.

A must-listen episode of “Stuff You Should Know About Our Changed New World” for any marketing or sales professional looking to make sense of customer data, hosted by Colin Day, Oktopost’s Managing Dierctor EMEA.

To catch the conversation, you can subscribe to our channel B2B Marketing Now wherever you get your podcasts or listen below.

Listen to the podcast:

Like what you heard?

Follow Oktopost on LinkedIn, Twitter and Facebook to get new episodes directly to your social media feeds.

Want to suggest a topic?

Tweet at us the topic or guest you’d like to see on the next show!


Simplify your social publishing activities

Learn how Oktopost will help your savvy team, plan, prioritize, and grow a solid social media marketing strategy with the most intuitive tools.

Book a Demo