Oktopost unlocks the code to measuring executive branding on LinkedIn
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B2B marketers have long faced a critical measurement gap: the inability to quantify executive branding on LinkedIn. We all recognize that when executives show up on LinkedIn, it boosts credibility, visibility, and trust, not only for their own personal brand but for the companies they represent. Yet, while LinkedIn Company Pages offer native analytics, the most authentic and high-performing content often lives on LinkedIn Personal Profiles.
As a certified and trusted LinkedIn B2B Marketing Partner, Oktopost is proud to be among the first platforms with access to LinkedIn’s new Profile Analytics API. This marks a significant step forward in enabling marketers to understand, scale, and prove the impact of executive visibility on LinkedIn.
Why this matters for B2B social media management
In a social-first world, trust and visibility aren’t built solely on brand pages; they are earned by your people. As we explored above, an executive’s LinkedIn presence carries enormous weight in shaping brand perception, and for good reason. LinkedIn is where B2B influence lives, especially when it comes to thought leadership, employee advocacy, and executive visibility.
Yet social media managers have been flying blind, unable to properly measure the impact of posts they ghostwrite for their executive team or determine if those efforts are actually driving business value when using Oktopost.
Now, put simply, when using Oktopost to ghost-post on behalf of executives, you’ll have the data you need, right inside Social BI, to steer your strategy, justify your efforts, and scale what works.
What you can finally track, without the guesswork
Let’s say you’re a social media manager ghost-posting for your executive team. You’re crafting thought leadership, managing their voice, and fueling brand credibility from their LinkedIn Profiles connected to Oktopost. However, until now, you’ve had no streamlined way to measure the impact or connect those posts to meaningful brand results outside of the LinkedIn platform itself.
Now inside Oktopost’s Social BI, you can:
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Prove your impact with follower growth
See how many new followers each executive gains as you craft and create the perfect content, post by post, week by week. Attribute that growth directly to your efforts and prove your strategy is building influence where it counts.
Now, imagine you’ve shifted your approach. You’re leaning into short-form video to increase engagement and humanize your execs. But is it working?
Know if your short-form video strategy is working
Track key metrics like video views, unique viewers, and video watch time, all from personal profiles. Know exactly how your video content performs so you can double down on what works. Get granular insights into video views, unique viewers, and video watch time, so you can report confidently and optimize every post.
And because reach and resonance matter beyond just one format…
Turn executive posts into measurable impact
With profile analytics now available inside Oktopost’s Social BI, you can finally track the performance of every post from impressions, reach, likes, reposts, and comments, from each connected executive profile.
It’s all right there, alongside your Company Page insights, Paid vs. Corporate presence, and employee advocacy data, giving you the full picture all in one platform.
You can see what’s working, double down on content that drives results, and finally prove the business value of executive branding on LinkedIn.
Executive branding, Quantified at last
As a launch day partner, Oktopost’s inclusion in LinkedIn’s new Profile Analytics API is a testament to our strong relationship with LinkedIn and our track record of innovation in B2B social media.
More importantly, our integration into Oktopost’s Social BI makes it easy to track, analyze, and act on personal profile insights, side-by-side with your Company Page performance and employee advocacy activity. No silos. No guesswork. Just clear, actionable data to drive your strategy.
If you’ve ever wondered whether your executive’s LinkedIn presence might outperform the brand page, now you’ll know.
If you’re ready to measure what truly moves the needle in B2B social, this is your moment.
Already using Oktopost? Reach out to your Account Manager to explore how you can utilize Profile Analytics.
New to Oktopost? Let’s show you how executive branding can drive pipeline, not just profile views.
