Seizing the memes of production: How to use memes in B2B social
Table of contents
In this episode, learn how memes fit into B2B social with Ilan Fisher, one of B2B Social’s Rising 30. Discover when to post, spot trends early, and win leadership buy-in.
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Episode Summary
“If you see a meme on LinkedIn…it’s probably already too late.”
If you’ve ever wondered how memes fit into a serious B2B social strategy, or if they even should, this episode is your crash course. Joining us is Ilan Fisher, Digital Content & Global Media Manager at Team8 and one of B2B Social’s Rising 30 Stars for 2025. With a background that spans politics, tech, and startup growth, Ilan has a unique perspective on blending culture with content.
From spotting trends before they hit the mainstream to deciding if a meme aligns with your brand’s goals and risk tolerance, Ilan shares the exact tactics he uses to keep content fresh and relevant. He walks us through his four go-to sources for early meme discovery (spoiler: LinkedIn isn’t one of them), explains how to “wink” at trends without going all-in, and reveals the golden rule for knowing when you’ve missed the moment.
We also get into the art of securing leadership buy-in for edgier content, the nuances of tailoring humor across platforms, and why sometimes posting a meme three months late is actually genius. Whether you’re just dipping your toes into meme marketing or already have a folder full of saved templates, this episode will have you rethinking your content calendar, and maybe even your approval workflows.
Hot Topics:
- The four best places to spot trending memes early
- How to decide if a meme is worth the risk for your brand
- The “three-day rule” for posting memes (and when to break it)
- Tips for getting leadership on board with bold, cultural content
Meet Ilan
Ilan Fisher is the Digital Content and Global Media Manager at Team8.
Prior to Team8, Ilan worked at multiple growth startups consulting with executives on cultivating their digital presence and media strategy. At Cyabra, Ilan notably led the announcement and distribution of the company’s involvement in Elon Musk’s acquisition of Twitter.
Ilan also established a number of sales and marketing teams at digital accessibility startup AccessiBe. As the NonProfit Partnership Team Lead, Ilan’s team managed strategic content and media partnerships with over 500 different disability-focused nonprofits including The Special Olympics.
Throughout Ilan’s career in the private and public sectors, his commentary and research has been featured in CNN, the Washington Post, The New York Times, BBC, and others.
Ilan holds a Bsc in International Politics from the City University of London and Rutgers University and is about to pursue an MBA from Reichman University.
B2B Social’s Rising 30
Ilan Fisher was crowned one of B2B Social’s Rising 30, the list celebrating standout voices shaping the future of B2B social media through their personal brands on LinkedIn.
Ilan has a knack for making complex topics like venture, cybersecurity, and executive thought leadership feel sharp, relevant, and fun. One post might give you a thoughtful recap of a high-profile industry event, the next a playful nod to company culture, all delivered with clarity, personality, and just the right wink to keep you reading.
Want to see why Ilan and 29 others made the list? Learn more about the full B2B Social’s Rising 30 Class of 2025.
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