Marketing automation is no longer a luxury, it’s a necessity. With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content in a very efficient and organized way.
If you have a marketing automation platform, great! You may have realized that the more data you have on leads, the better you can engage and convert them over time. Currently, most of this data comes from your website. However, the buyer journey does not always start on your website! 55% of the time it starts on social media – and this social data is, of course, extremely valuable.
To better understand why social media is the missing piece of marketing automation, we’ve created this awesome-looking infographic. Check it out!