Transforming social media into your best HR recruiter

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social.

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Episode summary

Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent?

It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way.

She believes the key to employer branding is highlighting the people behind your business and sharing their experiences from your employee’s point of view. She also shares how employee advocacy can strengthen your brand’s reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she’s started here at Oktopost to fuel your inspiration!

Meet Olivia

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Olivia and her guests break down what goes on behind the perfect posts you see on your feed, and what it takes to spark creativity and generate a highly-engaged audience.

A specialist in video content creation, when she’s not creating content and managing socials, Olivia can be found developing her personal brand, reading, or getting a quick workout in.

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Unleash your inner artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love going behind the post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!

Frequently Asked Questions

How can B2B companies leverage social media to build a compelling employer brand?

B2B companies can build a compelling employer brand on social media by rooting it in a positive work culture, authentically communicating company values and employee experiences. This involves highlighting the people behind the business and sharing their genuine perspectives to attract top talent.

What is the impact of employee advocacy on a B2B employer brand's reputation?

Employee advocacy significantly strengthens a B2B employer brand's reputation by allowing current employees to share their authentic experiences and insights. This humanizes the brand, builds trust with potential candidates, and provides credible, first-person testimonials that resonate more deeply than corporate messaging.

Why is authenticity critical for B2B employer branding on social media?

Authenticity is critical because today's candidates seek genuine insights into a company's culture and values. By sharing real employee experiences and communicating a positive work culture transparently, B2B brands build trust, differentiate themselves, and attract talent that truly aligns with their organizational ethos.

What strategies can B2B social media managers use to showcase company culture for talent attraction?

B2B social media managers should focus on strategies that highlight the human element of their organization. This includes showcasing employee stories, sharing behind-the-scenes content, demonstrating company values in action, and actively encouraging employee advocacy to communicate the authentic work culture to potential candidates.

How does a strong employer brand on social media benefit B2B talent acquisition efforts?

A strong employer brand on social media directly supports B2B talent acquisition by transforming recruiting into a marketing function. It attracts highly qualified candidates who are already engaged with the company's values and culture, reduces time-to-hire, and improves the quality of applicants by showcasing an authentic, positive work environment.

Olivia Messina on transforming social media into your best HR recruiter