Melissa Francois shares her perspective on managing global social media.
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Episode summary
Managing a global brand’s social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences? How and when should you localize content?
This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Melissa Francois, Content, Comms & Social Lead at PlayPlay, gets candid about what she’s learned from managing social at some of the largest global brands.
Melissa reveals how to approach every social strategy from a global standpoint, how to manage different time zones, and the importance of using geographical data to speak to customers/ followers where they are.
She wraps up the show, reminding us that everything you do on social needs to tie back to value – down to each holiday. Tune in for an episode full of tips and strategies to optimize your global brand’s social strategy!
Hot topics:
- Managing timezones, appealing to broad audiences, and respecting cultural differences
- The importance of localizing content when it’s going to make a difference in the market
- How to manage and be timely with social engagement to provide a superior customer experience and build communities
Meet Melissa
Melissa is the Content, Comms, and Social lead at PlayPlay, an online video creation solution for communication teams to turn any message into a compelling video. A very passionate community builder, she has held Social Media roles at SurveyMonkey and Zoom. She has lived in Paris, Dublin, Portland, and is now based in London.
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Unleash your inner artist
Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.
In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.
One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!
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