B2B Social Media Marketing Glossary

Video Intelligence helps marketers understand how videos are performing, how audiences are engaging, and what elements contribute to their success

Influencer marketing in B2B refers to the practice of partnering with respected professionals, subject-matter experts, creators, and thought leaders to...

Employee-generated content (EGC) refers to content created and shared by employees, such as social media posts, videos, blog articles, images,...

Predictive customer intelligence is the practice of using historical customer data to anticipate future behaviours, preferences, and needs. This isn't...

Visual content intelligence is the practice of analyzing how visual elements-such as videos, website graphics, banners, infographics, and social media...

Social media intelligence is the process of collecting, analyzing, and applying insights from social media data to improve your marketing...

Cultural intelligence in marketing refers to the ability to understand and effectively respond to cultural differences in how people perceive,...

Account-based intelligence (ABI) means gathering, organizing, and leveraging detailed, prospect / account information to build programs for personalized and targeted...

Predictive analytics in B2B marketing refers to using historical data, current trends, and modelling to make informed predictions about future...