B2B Social Media Marketing Glossary
Essential terms for modern B2B marketers
What does the yellow heart mean on Snapchat?
The short answer The yellow heart appears next to a Snapchat friend’s name when two conditions are both true at the same time: You send the most snaps to this person, out of everyone you snap. This person sends the most snaps to you, out of everyone they snap. In Snapchat’s language, you’re each other’s […]
What is B2B Social Media Content Syndication and why does it matter?
B2B social media content syndication is the strategic distribution of your brand's valuable content across various social channels and networks....
What is B2B Social Proof Strategy and why does it matter?
A B2B Social Proof Strategy leverages customer and expert influence to build trust and credibility among prospective business clients. This...
What is Sales Enablement for Social Selling and why does it matter?
Sales enablement for social selling equips B2B sales teams with essential training, content, and tools to leverage social media for...
What is Internal Social Media Sharing Culture and why does it matter?
An internal social media sharing culture empowers employees to become brand advocates by sharing company-approved content on their personal networks....
What is a Social Selling Index (SSI) and how do you improve it?
Learn what the LinkedIn Social Selling Index (SSI) is, why it matters for B2B sales, and discover actionable strategies to...
How to engage sales in social selling and build trust on LinkedIn
Most sales teams know they should be using LinkedIn and other social platforms to connect with buyers. But knowing is...
What are Social Media Metrics?
Social media metrics are multiple metrics marketers use to gauge the performance of social media content.
What is social media enablement for executives?
Social media enablement for executives refers to the tools, strategies, processes, and internal support that help senior leaders build a...
What is Social Executive Advocacy?
Social executive advocacy occurs when business executives intentionally utilize their personal social media accounts, particularly LinkedIn, to promote, endorse, and...
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