B2B Social Media Marketing Glossary
Essential terms for modern B2B marketers
What is Employee Advocacy Program Structure and Why Does it Matter?
An Employee Advocacy Program Structure provides the systematic framework for empowering employees to share company content on social media. For B2B enterprises, a robust structure is fundamental to expanding reach, building trust, and driving measurable business outcomes like lead generation and pipeline acceleration.
What is an Employee Advocacy Platform Rollout Strategy and why does it matter?
An Employee Advocacy Platform Rollout Strategy is a structured plan for implementing and scaling employee advocacy within a B2B enterprise....
What is Employee Advocacy ROI and why does it matter?
Measuring Employee Advocacy ROI quantifies the business value derived from employees sharing company-approved content on social media. It demonstrates how...
What is Employee Generated Video Content in Advocacy and why does it matter?
Employee Generated Video Content (EGVC) in advocacy empowers B2B enterprises by leveraging authentic employee voices. It amplifies brand messages, builds...
What is Ephemeral Content Strategy for B2B and why does it matter?
Ephemeral content strategy for B2B involves leveraging short-lived digital content to drive immediate engagement and build authentic connections with professional...
What is employee advocacy for recruitment?
Employee advocacy for recruitment refers to the practice of leveraging employees' personal networks and social presence to amplify recruitment marketing...
What is Executive Ghostwriting on LinkedIn?
Executive ghostwriting on LinkedIn refers to the practice of writing and publishing articles on behalf of business executives, typically by...
How can Employee Advocacy programs motivate Social Selling?
Employee advocacy and social selling are not two separate strategies. They are two sides of the same coin.
What is executive branding on LinkedIn?
Executive branding on LinkedIn is the strategic process where leaders showcase their expertise, values, and vision to build credibility and...
What is employee-generated content (EGC)?
Employee-generated content (EGC) refers to content created and shared by employees, such as social media posts, videos, blog articles, images,...
Book a demo with one of our experts
Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.