Oktopost vs alternatives

The ultimate B2B social media comparison guide

Introduction

When evaluating social media management platforms, one question should guide every decision:

Was this platform built with B2B in mind, or is B2B just an afterthought?

Many social media platforms appear similar at first glance. They offer scheduling, analytics, advocacy, and a few dashboards. However, for B2B organizations with long sales cycles, complex buyer journeys, and various compliance requirements, not every platform can deliver what is genuinely needed. This guide exists to help you ask the right questions. Each section breaks down a critical capability, followed by sub-questions you can use to evaluate any other platforms. The goal: Uncover what’s truly purpose-built for B2B, and what isn’t. Let’s start with the foundation.

1. Was your social media platform truly built for B2B or simply adapted to it?

Was the social media platform built to meet the needs of B2B marketing?

Most social media platforms were built for B2C, where the goal is to drive awareness, likes, and followers at scale. In B2B, success looks very different: it’s about engaging multiple stakeholders, supporting long buyer journeys, and turning influence into pipeline. That shift in purpose demands a change of platform. B2B marketing isn’t just about publishing content; it’s about proving impact, orchestrating employee and executive advocacy, and integrating social into the broader go-to-market strategy.

Oktopost is built from the ground up for precisely that. Designed exclusively for B2B, it brings together LinkedIn-first publishing, real-time engagement insights, multi-region advocacy, and deep marketing attribution, all within one platform. Every feature reflects the realities of modern B2B marketing, not the assumptions of consumer media. Oktopost was not retrofitted for B2B; it was created for it. Every aspect of our company, from product design to customer support, is built on a deep understanding of how B2B organizations operate. Our Account Managers, Solutions Consultants, and Product Managers work exclusively with B2B teams, ensuring the platform evolves around their needs rather than consumer trends. Built from the ground up for B2B, Oktopost combines LinkedIn-first publishing, employee advocacy, engagement analytics, and marketing attribution into a single unified platform. Every feature reflects one belief: social media should deliver measurable business impact, not vanity metrics.

Common challenges: 

• “We need to grow brand awareness.”
• “We want more engagement.”
• “We want social to drive pipeline.
• “But we’re not sure what to measure or where to start.”

Oktopost helps turn those goals into clear strategies and measurable KPIs.

In-depth questions to ask other platforms:

1.1 Is your social strategy aligned with business outcomes or just social metrics?
Can your platform connect engagement to pipeline, lead scoring, and revenue influence, or does it stop at likes and impressions? Oktopost empowers marketers to go beyond vanity metrics, turning every click, comment, and share into a measurable impact on lead quality and revenue contribution. Cosmo Consult integrated Oktopost with Microsoft Dynamics 365 to include social interactions such as likes, shares, and comments in their lead-scoring model. The integration helped the team directly connect social engagement to marketing-qualified leads and pipeline visibility.

1.2 Can your platform reflect the complexity of your B2B organization?
Does it support multi-brand, multi-region, or multi-persona structures without duplication or confusion? Oktopost enables global teams to manage content and advocacy programs tailored by region, business unit, or audience type. Upslide segmented its advocacy boards by audience and region, empowering finance, technology, and branding specialists to share targeted thought-leadership content. This structure allowed them to grow monthly followers by 55% and increase engagement by 50%  while maintaining brand consistency across markets.

1.3 Is LinkedIn treated as a core channel or just another checkbox?
Does your platform offer LinkedIn-first publishing, analytics, and compliance capabilities that match how B2B audiences engage? Oktopost is built around LinkedIn as the professional network where B2B conversations happen. Aveva used Oktopost’s publishing and analytics tools to refine its LinkedIn strategy, cutting the number of posts by 45 percent while achieving a 106 percent increase in engagement and a 48 percent rise in link clicks through employee advocacy.

1.4 Does your platform amplify the voices that matter most in B2B, your people?
Is employee advocacy built into the platform’s foundation, or added as an afterthought? With Oktopost, advocacy is central to driving reach, trust, and authentic storytelling. Hymans Roberson scaled its advocacy program from 20 to 140 active advocates in 4 months, increasing social media traffic by 268% and transforming employees into recognized thought leaders. Similarly, IFS achieved a 394% increase in engagement and a 135% increase in followers by empowering advocates to create authentic, AI-supported posts that resonated with new audiences.

1.5 Is your social program connected to how B2B teams actually go to market?
Does your platform support social selling, campaign attribution, and collaboration between marketing and revenue teams? Oktopost connects marketing and sales through integrations with Salesforce, Marketo, and Microsoft Dynamics, ensuring social signals feed directly into the go-to-market motion. CBIZ used Oktopost to launch a social-selling program that generated $800,000 in revenue, with 60 percent of social-touched opportunities converting to closed-won deals. The program also helped position their revenue team as trusted advisors online.

1.6 Does your vendor bring B2B expertise or just software?
When your team needs guidance on advocacy, campaign strategy, or attribution, does your vendor truly understand B2B? Oktopost’s customer success team partners with clients to turn social activity into strategic impact. Beyond Bank credits Oktopost’s strategic partnership for transforming its approach from tactical posting to a data-driven social strategy integrated with Marketo. The bank increased engagement by 271 percent and achieved steady LinkedIn growth without needing a dedicated social team.

Oktopost isn’t just built for B2B, it’s built to grow B2B businesses. Where other platforms focus on posting, Oktopost focuses on the pipeline. It’s engineered to reflect how B2B marketing really works, long sales cycles, multiple decision-makers, regional complexity, and the need to prove impact beyond likes. With native integrations to Salesforce, Microsoft Dynamics, Marketo Engage, and HubSpot, Oktopost connects social to your CRM, your marketing automation, and ultimately, your revenue. Its LinkedIn-first approach turns employee voices into growth engines, while segmentation tools make it easy to tailor content by region, persona, or business unit. What really sets Oktopost apart isn’t just what the platform does; it’s what the team brings: Deep B2B expertise. Strategic guidance. A commitment to turning social media into a source of measurable business value. Whether you’re scaling social selling, launching an advocacy program, or aligning marketing with sales, Oktopost helps you do it faster, smarter, and with complete visibility. If you sell to businesses, your social media platform should too. Oktopost was built for that. Most others weren’t.

Oktopost was built for B2B. Others were built for everyone. That’s the difference.

2. Can the platform connect social media performance to pipeline and revenue?

Can your platform prove the business impact of social media?

In B2B marketing, social media has evolved from an awareness channel into a measurable revenue driver. Yet many platforms still stop at engagement metrics, leaving marketers unable to connect social activity to business results. Oktopost bridges that gap. With deep integrations across Salesforce, Microsoft Dynamics, HubSpot, and Marketo Engage, it tracks how social interactions influence lead scoring, nurture journeys, and pipeline generation. From first click to closed-won, Oktopost gives marketers and sellers full visibility into social’s contribution to growth.

In-depth questions to ask other platforms:

2.1 Does the platform track and record social engagement in your CRM?
Oktopost automatically captures social interactions such as clicks, comments, and shares within CRM records in Salesforce, HubSpot, and Microsoft Dynamics. This allows marketing and sales teams to see exactly which content prospects engage with, improving follow-up and intent-based outreach.

2.2 Can it trigger automated marketing or sales actions based on social activity?
With Oktopost’s integrations with Marketo Engage and HubSpot, social engagement becomes a behavioral trigger, just like an email open or a form fill. For example, Kainos used these integrations to nurture event leads in real time and achieved a 581 percent ROI across two major conferences.

2.3 Does it enable lead scoring based on social interactions?
Oktopost allows you to assign scoring values to social actions and feed them into your lead qualification model. Cosmo Consult did exactly this by incorporating social engagement traffic into their Microsoft Dynamics scoring system, gaining visibility into which social leads were most likely to convert.

2.4 Can you visualize how social activity drives revenue?
Oktopost provides analytics and dashboards that connect social interactions directly to influenced opportunities. CBIZ used these capabilities to build Salesforce dashboards showing that 60 percent of opportunities touched by social became closed-won deals, proving measurable ROI from advocacy and social selling.

2.5 Can the platform distinguish between company and employee activity for accurate attribution?
Oktopost’s analytics separate performance data for corporate posts, employee advocacy, paid campaigns, and organic social. This clarity helps teams understand which channels drive conversions and justify budget allocation. Finastra used this visibility to refine advocacy efforts and increase reach by 600% over two years.

2.6 Can social media insights be used by sales teams in real time?
Through integrations with Slack, Microsoft Teams, Salesforce, and Outreach, Oktopost surfaces key engagement signals where sellers already work. Sales teams at Upslide and IFS receive alerts when target accounts interact with content, allowing them to follow up while interest is high and turn social engagement into qualified opportunities.
Check if other platforms can connect social media performance to pipeline and revenue.

Oktopost turns social data into business intelligence. In B2B, every engagement has the potential to influence a deal, but most platforms stop at surface metrics. Oktopost goes deeper, connecting social interactions directly to the buyer journey. With native CRM and marketing automation integrations, it captures and attributes every click, comment, and share to pipeline and revenue. From triggering nurture flows in Marketo Engage and HubSpot to logging interactions in Salesforce, Oktopost makes the business impact of social visible and measurable. Dashboards reveal how both corporate and employee advocacy efforts contribute to opportunities, helping teams like CBIZ and Everest Group prove ROI, align with sales, and act on engagement signals in real time. And because Oktopost integrates directly with Slack, Teams, and Outreach, sellers can engage prospects at the exact moment intent is shown. If your platform can’t connect social engagement to business outcomes, it’s not built for modern B2B marketing.

Oktopost is, because we believe social should create pipeline, not just posts.

3. Does the platform offer employee advocacy that’s easy to scale and customize?

Is your advocacy program limited to a handful of users, or is it driving company-wide impact?

An employee advocacy program can be one of the most powerful levers for B2B marketing if it’s easy to adopt, scale, and tailor to different teams. Statistically, your employee base has 10 times the reach of your brand’s corporate following. Social posts on personal profiles see 7-10 times more engagement and are 7 times more likely to convert. Too often, organizations invest in employee advocacy software tools that aren’t designed for sustained engagement or strategic alignment, thereby limiting their ability to leverage and impact the brand through employee advocacy.
Oktopost makes advocacy intuitive, strategic, and scalable from AI-assisted personalization to segmented advocacy content prepared for posting, gamification, and mobile accessibility. Oktopost can help you empower your employees to become brand ambassadors and thought leaders at scale.

In-depth questions to ask other platforms:

3.1 Can employees access and post content from tools they already use?
Oktopost integrates directly with Teams and Slack, making it easy for employees to discover and share content within their daily workflows. Oktopost has also embedded its employee advocacy board, with vetted content, within Outreach and Salesforce. This frictionless access was a key factor in success stories like Corel and Finastra, where advocacy adoption skyrocketed once it was embedded in the employees’ existing workflows. Check the real-life stories of Finastra and IFS. 

3.2 Can the platform scale across departments, countries, and roles?
Oktopost supports multiple segmented advocacy boards, which means advocates only see content relevant to their role, region, or audience. IFS, for example, used multiple boards to manage content by geography, seniority, and department, boosting engagement by over 394%

3.3 Is there built-in gamification to keep advocates engaged?
Hymans Robertson used Oktopost’s leaderboard, gamification engine, competitions, and raffles to expand their program from 20 to 140 active advocates in just 4 months, while increasing website traffic from social media by 268%. Built-in gamification features keep the program fun and rewarding.

3.4 Can advocates personalize posts with the help of AI?
Oktopost’s AI-assisted writing tools suggest post variations, allowing advocates to share in their own tone without spending time on drafting. ComplyAdvantage and IFS both cited this feature as key to encouraging participation among non-marketers.

3.5 Can the platform accommodate content suggestions from employees?
Advocacy shouldn’t be a one-way push. With Oktopost, employees can suggest content directly within the platform, fostering a sense of ownership and surfacing high-performing content ideas. UpSlide’s top-performing post was the result of a suggestion from a Customer Success Manager.

3.6 Is there advocate-level reporting and analytics?
Oktopost empowers each advocate to see how their content is performing, from clicks to reach. This motivates continued participation and helps individuals build their brand presence. Corel utilizes advocate-facing analytics to demonstrate the impact of employee voices, resulting in a 42% increase in engagement rate.

Check if other platforms offer employee advocacy that’s easy to scale and customize.

Oktopost does it all: Oktopost turns employee advocacy from a side project into a company-wide growth engine. It empowers advocates across departments and geographies to share content confidently using tools they already know, such as Teams, Slack, Salesforce, and Outreach. With AI-assisted personalization and built-in gamification, every employee can become a brand ambassador, even if social media isn’t their day job. Admins can easily manage segmented boards, spotlight key stories, and track individual impact with detailed analytics, while employees contribute ideas through content suggestions that strengthen relevance and authenticity. Whether you’re scaling across 10 people or 10,000, Oktopost makes advocacy simple to adopt, personal to every user, and measurable where it matters most. If your advocacy platform only engages a handful of superusers, it’s not built for real B2B scale. Oktopost is.

4. Is the platform LinkedIn-first, keeping up with B2B’s most important channel?

Is your platform optimized for LinkedIn, the most important network for B2B marketing?

For B2B companies, LinkedIn isn’t just a channel; it’s the channel. From brand storytelling to social selling and thought leadership, LinkedIn is where decision-makers go to evaluate vendors, network, and stay informed about industry trends. Oktopost is LinkedIn-first by design. It’s built to support posting on LinkedIn for both corporate pages and employee advocacy, helping stay ahead of updates and changes and drive results across company pages and employee profiles, enabling employees to use its employee advocacy tool.

Customer success

• AVEVA boosted engagement by 106% and doubled reach by prioritizing employee advocacy on LinkedIn with Oktopost.
  
• Sysdig saw a 180% increase in engagement and 50% growth in LinkedIn followers thanks to Oktopost’s unlimited reporting and LinkedIn-first analytics.
  
• Lewis Silkin increased engagement rate by 140% using Oktopost’s Social BI to understand which LinkedIn content resonates most.

In-depth questions to ask other platforms:

4.1 Does the platform support LinkedIn post formats?
Many platforms struggle to keep up with LinkedIn’s frequent feature updates. Oktopost supports LinkedIn posting formats, including PDF document posts, videos, carousels, and sharing of company page posts on the advocacy board. It has smart AI assist tools to help you write engaging posts. 

4.2 Does it maintain close product partnerships with LinkedIn?
Oktopost maintains a close product partnership with LinkedIn, ensuring access to new features and compliance with existing and evolving regulations. Oktopost’s partnership with LinkedIn improves our team’s B2B social expertise and our product. Oktopost provides faster updates, enhanced advocacy functionality, and consistent performance across the platform. 

4.3 Can it optimize both corporate and employee posts for LinkedIn’s algorithm?
LinkedIn rewards content shared by individuals more than content shared by companies. It also rewards the authenticity of the content posted. Oktopost is built with this in mind, empowering employee advocates to edit suggested content to their tone and personality while providing marketing with complete visibility into what content performs best across both channels. AVEVA, for instance, doubled its advocacy reach compared to its corporate channels. 

4.4 Can it differentiate reporting between employee posts and company page posts?
Oktopost separates reporting by source—company (owned) vs. employee (earned)—so you know which channel drives engagement, conversions, and pipeline. Lewis Silkin relied on this distinction to identify the types of posts that moved the needle with clients, providing marketing and sales with shared insight. 

4.5 Can advocates schedule and personalize their LinkedIn posts with ease?
Oktopost makes advocacy on LinkedIn seamless, with mobile and desktop scheduling, personalization via AI assistants, and easy integration into tools like Teams and Slack. This convenience is why IFS, UpSlide, and ComplyAdvantage saw such strong adoption from the busiest teams. 

4.6 Can you surface top-performing LinkedIn content for reuse across campaigns?
With Oktopost’s analytics, you can identify high-performing content and reuse it in advocacy or future campaigns. Sysdig regularly recycles best-performing LinkedIn content to improve conversion rates and engagement.

Check if the other platforms are LinkedIn-first, keeping up with B2B’s most important channel.

Oktopost does it all: Built for LinkedIn and built for B2B. LinkedIn is the center of gravity for B2B marketing, and Oktopost is purpose-built to thrive on it. From native support for LinkedIn post formats (carousels, videos, PDFs, images) to real-time publishing for both corporate and employee channels, Oktopost stays tightly aligned with the platform that matters most. Its close partnership with LinkedIn ensures faster feature adoption, API stability, and content that performs, not just posts that publish. You can measure engagement across brand and employee profiles, identify what resonates, and amplify what works. The result? Better reach, higher-quality engagement, and visibility that drives revenue, not just impressions. If LinkedIn is your most important B2B channel, your platform should treat it that way. Oktopost does.

5. Does the platform centralize publishing, advocacy, analytics, and BI in one place?

Is your social media tech stack streamlined, or scattered across multiple disconnected tools?

Most B2B marketing teams are already dealing with a bloated martech stack. Adding more disconnected tools for social publishing, employee advocacy, and analytics only increases friction and decreases visibility.
Oktopost consolidates everything into a single, unified platform that features centralized publishing, advocacy, analytics, social BI, CRM, and MAP integrations. This means fewer logins, better alignment across teams, and real-time access to insights that matter.

In-depth questions to ask other platforms:

5.1 Does the platform unify social publishing and employee advocacy?
With Oktopost, both corporate social teams and employee advocates operate from a shared content engine while enjoying tailored experiences. You can publish, manage, and analyze both streams without switching tools. Finastra and Corel utilize this platform to manage advocacy and corporate content, enhancing efficiency and alignment. How Finastra Bolstered Employee Advocacy.

5.2 Can you manage all marketing and social campaigns, channels, and users in a single dashboard?
Oktopost enables users to manage multiple brands, regions, or business units from a single platform. Grant Thornton Australia, for example, runs over 1,500 campaigns annually powered by Oktopost’s campaign management, scheduling, and tagging system. 

5.3 Is social analytics integrated across corporate and employee channels?
Oktopost’s Social BI combines corporate social performance and employee advocacy data in a unified dashboard. Corel, Sysdig, and Lewis Silkin all use this to evaluate which content has the greatest impact across all channels, both owned and earned. 

5.4 Can you tag, filter, and benchmark across campaigns, personas, and formats?
With customizable campaign tags, content filters, and advanced reporting, Oktopost lets teams slice data by post type, funnel stage, persona, region, and more. GTU, for example, utilizes this to test content types and optimize for engagement and conversions every week. 

5.5 Does the platform integrate natively with your CRM and MAP systems?
Oktopost offers deep integrations with Salesforce, Marketo Engage, Microsoft Dynamics, HubSpot, Eloqua, and others. This enables social engagement data to be linked directly into lead records, scoring models, and reporting dashboards, eliminating the need for middleware. Check how Kainos simplified its marketing tech. 

5.6 Is governance baked in, without slowing teams down? From multi-tiered approval workflows to user-based permissions and banned keyword lists, Oktopost gives global teams the control they need to stay compliant and efficient. Lewis Silkin utilizes these governance tools to maintain a consistent tone, avoid legal jargon, and streamline collaboration across the firm. 

Check if the other platforms centralize publishing, advocacy, analytics, and intelligence in one place.

Oktopost does it all: Publishing, employee advocacy, analytics, and attribution are all linked within a single, unified platform. With Social BI, you can connect performance data across corporate and employee channels, then drill down by product line, funnel stage, region, or persona. Campaign planning, content scheduling, and governance workflows are streamlined for global teams. Whether you’re managing 10 users or 10,000, Oktopost keeps everyone aligned and efficient. Because it integrates directly with Salesforce, Microsoft Dynamics, HubSpot, and Marketo, social engagement becomes part of your broader marketing and revenue reporting, with no data gaps or workarounds. When your tools are linked, your strategy scales. Oktopost gives you one place to plan, publish, and prove the impact of social.

6. Can the platform measure and scale executive branding?

Are your executives just posting, or are they powering your brand strategy?

In B2B, executive voices carry weight. A thoughtful post from a senior leader can spark trust, drive reach, and create credibility in ways corporate pages never could. But if your platform can’t track executive posts or manage executive workflows, you’re flying blind. Most tools treat executive activity as external. Oktopost brings it into your marketing strategy, offering LinkedIn profile analytics, ghostwriting workflows, and performance data for executive-led content. With Oktopost, executive branding becomes measurable, scalable, and compliant, thanks to features that manage approvals and demonstrate business impact.

In-depth questions to ask other platforms:

6.1 Can you track members’ LinkedIn profile performance within your platform?
Oktopost was among the first platforms to access LinkedIn’s Members’ Profile Analytics API, providing visibility into executive post performance, including impressions, reach, video views, engagement, and follower growth.

6.2 Can you measure executive-level follower growth and benchmark it over time?
With Oktopost’s Social BI, marketers can see how executive presence grows and what content drives it. Track which posts generate new followers and link that growth to business objectives.

6.3 Can you compare corporate, employee, and executive performance in one dashboard?
Oktopost unifies analytics across brand channels, employee advocacy, and executive profiles to give you a complete view of your social footprint.

6.4 Can you enable ghostwriting with built-in approval workflows?
Oktopost supports a secure, structured ghostwriting flow. Marketing teams can draft content for executives, route it for approval, and post it only after review. Ghostwriting for executives helps them be consistently active on social when their time is short. The approval workflow encourages executive thought leadership without compromising consistency, tone, privacy, or control.

6.5 Can you validate the ROI of executive branding strategies, like short-form video?
Executives experimenting with short-form video on LinkedIn? Track impressions, engagement, and link clicks from their personal profiles, inside the same BI environment as the rest of your social reporting.

Customer success

• CBIZ influenced $800K in revenue through LinkedIn content, supported by executive advocacy workflows
  UpSlide saw target account engagement skyrocket, with prospects reaching out directly to execs after LinkedIn posts.

Oktopost customers can ghostwrite for their executives and track results with complete clarity, proving the impact of leadership visibility on brand reach and pipeline.

Check if other platforms can measure and scale executive branding.

Oktopost does it all: Executive visibility isn’t optional; it’s a brand advantage. From ghostwriting workflows to analytics that treat personal profiles as strategic assets, Oktopost turns executive branding into a measurable, repeatable, and scalable function. Whether you’re helping executives build trust, humanize the brand, or amplify thought leadership, Oktopost provides you with the tools and data to do it right. If your platform doesn’t support executive visibility, you’re missing one of B2B’s most influential brand and trust levers.

7. Is the platform compliant and secure for regulated industries?

Can your platform meet the compliance and governance demands of B2B marketing in regulated sectors?

In financial services, law, and technology organizations and enterprises, posting on social media can’t be a free-for-all. Compliance, brand control, and data security are non-negotiable. Many social platforms weren’t built with this level of scrutiny in mind. Oktopost was designed to meet enterprise-grade governance, compliance, and security requirements. From customizable approval workflows to banned keywords and pre-approved responses, Oktopost empowers B2B organizations to scale with confidence.

In-depth questions to ask other platforms:

Check if the other platforms are compliant and secure for regulated industries.

7.1 Does the platform offer approval workflows?
Oktopost enables marketing teams to build flexible workflows, ensuring that all content is published with proper review and approval. Lewis Silkin utilizes this feature to maintain brand consistency and mitigate risk in a highly scrutinized legal environment. 

7.2 Can you define banned keywords to prevent sensitive terms or language?
With Oktopost, admins can create a custom list of banned or restricted words to ensure posts comply with legal standards and brand guidelines. Lewis Silkin relies on this feature to avoid legal jargon or terminology that shouldn’t appear in public-facing posts. 

7.3 Is the platform GDPR compliant?
Oktopost is compliant with global data privacy regulations. Everest Group praised Oktopost for its ability to provide detailed social analytics while respecting data privacy and consent, ensuring marketing can track engagement without violating user trust or regional laws. 

7.4 Does it support role-based access and audit logging?
Enterprise teams need to know who did what and when. Oktopost allows role-based user permissions (e.g., viewer, editor, approver) and includes audit trails, ensuring accountability across large, multi-region teams.

7.5 Is the vendor responsive to security reviews and custom compliance needs?
From financial institutions like Finastra and CBIZ to legal firms like Lewis Silkin, Oktopost has a strong track record of passing security assessments and working hand in hand with IT and compliance teams to meet custom requirements. 

Check if the other platforms are compliant and secure for regulated industries.

Oktopost does it all: Compliance isn’t a feature. It’s a requirement. Oktopost is built to meet the governance, security, and accountability requirements of regulated industries. From customizable approval workflows and keyword restrictions to role-based permissions and audit trails, it gives B2B teams complete control, without creating friction. It meets GDPR standards and has passed security reviews from global law firms, financial institutions, and enterprise tech providers. Teams like Lewis Silkin and Finastra rely on it to manage advocacy and social engagement in highly regulated industries, with total confidence. In regulated industries, compliance isn’t a feature; it’s a requirement. Oktopost delivers enterprise-ready security, control, and peace of mind without slowing you down.

8. Does the platform help elevate the role of social media internally?

 Is your social team empowered with the tools, data, and support to be seen as a strategic driver rather than just a service function?

In many B2B organizations, social media is still perceived as a brand awareness tactic or a cost center. Social teams often struggle to prove their value, gain visibility across departments, or advance their professional growth. That’s where the right platform makes a difference. Oktopost is designed to change the conversation around social. By equipping teams with deep CRM integrations, measurable attribution, and robust reporting, social marketers can demonstrate a tangible business impact, leading to increased influence, internal buy-in, and strategic input at the leadership level. With Oktopost, social becomes more than posting; it becomes a pipeline. It becomes sales enablement. It becomes executive visibility. It becomes career-defining.

Customer success

• Hymans Robertson elevated social media from a “nice-to-have” to a core driver of campaigns and thought leadership across the business.
• Everest Group shifted social from “soft metrics” to a channel with measurable revenue attribution, earning the social team more credibility and strategic alignment across the organization.
• UpSlide and Corel used Oktopost to position their marketers and employees as thought leaders, earning trust from Sales and expanding their influence across the business.

Oktopost does it all: Make social unmissable. From executive dashboards to real-time revenue attribution and CRM-linked reporting, Oktopost gives social teams the visibility and credibility they need to lead,  not just support, the go-to-market strategy. When social is backed by data, it earns its place at the table. If your platform can’t prove the impact of social, it’s holding your team and your business back.

 9. Does the vendor go beyond software to support your success as a B2B marketer?

Is your vendor a true partner in your B2B success or just a software provider?

Most social media tools stop at giving you a publishing calendar and some reports. But B2B marketers need more than technology: they need community, education, and ongoing strategic guidance. A true partner provides not just features, but also the expertise, resources, and networks to help your team succeed. Oktopost goes far beyond software. Customers join a thriving B2B marketing community, gain access to the Oktopost Academy, and receive hands-on guidance from expert solution managers and dedicated account managers. Oktopost has also led industry meetups, community lunch & learns, webinars, and workshops, and has invited LinkedIn subject-matter experts. Oktopost also publishes practical guides and articles focused on B2B social marketing.

Oktopost customers are happy to share their partnership benefits:

• Beyond Bank emphasized that Oktopost’s partnership and responsiveness were as valuable as the product itself.
  
• CBIZ leverages quarterly live training and lunch-and-learns with Oktopost to keep adoption and results high.
• Corel scaled advocacy globally thanks to Oktopost’s structured onboarding and employee-facing analytics.

In-depth questions to ask other social media platforms providers:

9.1 Does the vendor provide a dedicated B2B marketing community?
Oktopost customers are part of a global B2B social marketing community, learning from peers across industries such as finance, technology, law, and more.

9.2 Does the vendor offer a B2B social media marketing academy?
The Oktopost Academy offers structured training and certifications for marketers and social media managers, enabling teams to master B2B social strategy with topics such as B2B employee advocacy and B2B social analytics.

9.3 Does the vendor offer training with an expert solution manager?
Every customer has a solution manager who provides personalized training and onboarding. Corel credits this support as critical for their thriving advocacy program.

9.4 Does the vendor give you access to a B2B account manager for ongoing social campaign support?
Customers like Beyond Bank cite the relationship with their Oktopost account manager as key to their long-term social success.

9.5 Does the vendor invite you to professional workshops?
Oktopost regularly hosts professional sessions in person or online to help teams refine advocacy, social selling, and company social awareness.

9.6 Does the vendor host community lunch & learns and meetups?
CBIZ uses Oktopost’s lunch-and-learn sessions and quarterly training to maintain momentum across distributed teams.

9.7 Does the vendor publish easy-to-use guides and articles focused on B2B social media marketing?
Oktopost publishes practical guides, case studies, and research (such as the CBIZ, AVEVA, and Lewis Silkin case studies) to help customers gain actionable B2B insights.

Oktopost does it all: Oktopost is more than a platform; it’s a partner. From the Academy to dedicated account managers, every customer gets the support of true B2B social experts. Customers like Beyond Bank, CBIZ, and Corel highlight that Oktopost’s guidance, training, and community are just as valuable as the technology. If your vendor leaves you on your own after onboarding, you don’t have a partner; you just have a tool. Oktopost ensures you always have the resources, community, and expertise to thrive in B2B.

Check if other vendors are true partners in your B2B marketing success or just software providers.

Conclusion: Choose a platform that’s built for B2B, not just compatible with it

Choosing a social media platform isn’t just about features; it’s about fit. And for B2B companies, that fit is everything.

Oktopost isn’t a one-size-fits-all platform trying to serve consumer brands and enterprise B2B teams under the same roof. It was built exclusively for B2B, with the integrations, governance, workflows, and attribution models that modern B2B marketing demands. Throughout this guide, we’ve helped you uncover the questions that matter most when evaluating Oktopost against alternatives:

• Was the platform designed for B2B marketing from the outset?
• Can it prove the business impact of social media on pipeline and revenue?
• Is employee advocacy designed to scale with your organization?
• Does it put LinkedIn, B2B’s most critical channel, at the center of your strategy?
• Can it centralize your entire social strategy on a single platform?
• Can the platform measure and scale executive branding?
• Is it compliant with the standards of regulated industries?
• Can it elevate the role of social internally and help you define your KPIs?
• Does the vendor go beyond software to provide community, training, and ongoing B2B expertise?

Many social media managers come to Oktopost with a mandate to “do more with social,” but they lack a roadmap or resources to define precisely how. Whether you’re trying to boost awareness, generate leads, or drive website traffic, Oktopost helps turn vague goals into measurable outcomes. That’s why we’re more than a platform. We’re a partner in building a strategy that works for your business. When you ask the right questions, you’ll quickly discover that most platforms were built for content scheduling, not for B2B growth. That’s why we’re more than a platform. We’re a partner in creating a strategy that works for your business. When you ask the right questions, you’ll quickly discover that most platforms were built for posting, not B2B growth. Oktopost was built for more.

So, if you’re ready to:

• Unify your social strategy
  
• Put LinkedIn at the center of your B2B efforts.
  
• Drive measurable pipeline and revenue impact.
  
• Empower employees and executives as thought leaders.
  
• Partner with a vendor that provides ongoing training, community, and strategic guidance
  
• And operate with complete control and visibility.
  

Then it’s time to see Oktopost in action.

Book your personalized demo today.

Let’s build a B2B social strategy that drives results, not just impressions.