Oktopost introduces AI content creation assist tools for B2B social media
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In B2B social media, trends and topics move faster than most teams can react. Writing and reworking posts for every platform eats up time and stalls momentum, creating a bottleneck that keeps B2B social media managers on the back foot.
That’s why we introduced a new suite of AI content creation tools designed to streamline your workflow and spark better ideas in less time.
With these tools, you can finally generate tailored AI social media posts that sound less like templates and more like you. With their help, you can position your brand’s social presence as the go-to source for fresh, memorable takes on the issue of the day.
Solving the advocacy paradox with AI
Employee advocacy remains one of the most effective strategies for B2B brands to expand their reach and establish credibility on social media. However, when every employee shares the same message, it begins to feel impersonal, which defeats the entire purpose of employee advocacy in the first place.
Your audience will notice this right away. And so will social media platforms. They often prioritize non-repetitive content in their algorithms to prevent audiences from losing interest. Businesses that have fallen into this trap begin to see their engagement drop, even though they’re doing “the right thing” by encouraging employees to post.
Authentic or scalable? Finally, you get both
The root of the problem is scale. Authentic content performs better than templated, generic posts. However, most employees don’t have the time to rewrite posts manually. Employee advocacy AI is now bridging this gap.
By integrating advanced AI text generation into your B2B social automation toolkit, advocates can instantly generate unique, personalized versions of company content when they are using the advocacy board. They don’t have to copy and paste from an external tool. Each post retains the core brand message. But it sounds more natural and authentic, allowing advocates to edit with AI, bringing both reach and relevance.
It’s time for AI to work with you, not around you
Until now, companies trying to scale B2B social content have faced a lose-lose scenario: either accept generic, one-size-fits-all posts, or let employees go rogue with external AI tools like ChatGPT, resulting in off-brand messaging and compliance headaches.
That’s why we introduced a smarter way forward.
Oktopost was the first B2B social publishing platform to integrate AI-assisting tools fully. This brings enterprise-ready AI text generation directly into your content workflow. These new AI-assisted tools empower social media managers to create on-brand posts at scale while enabling employee advocates to express themselves authentically without compromising consistency or control.
With built-in governance, brand alignment, and effortless customization, your team can now create more content in less time. And leaders can rest assured that every post accurately represents the brand.
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4 new tools for AI social media posts
We’ve added four new tools to enable AI-powered content creation for social media:
Post wizard
Whether you’re fine-tuning a draft or reshaping a reply, Post Wizard helps you transform any piece of text with just a few clicks. Expand, condense, simplify, rephrase, or shift the tone, right inside the Post Console, Inbox, or Story Message Editor. It’s built for speed, but never at the cost of quality or control.
Message mixer
If you’re tired of seeing the same post shared word-for-word by your entire team, imagine how your audience feels. Message Mixer fixes that. Advocates can instantly spin up new versions of any suggested message on the Advocacy Board, so every post feels fresh, personal, and authentic, while still on-brand.
Content spark
Instead of staring at a blank content calendar, your team can simply drop in a URL. Content Spark uses AI to generate multiple platform-ready post ideas in seconds, hashtags and all. Now your social team can go from asset to execution in record time.
Story slinger
Writing internal messaging for advocacy campaigns can seem like a bottleneck. Story Slinger turns story titles and descriptions into polished drafts, giving admins a head start on content that’s ready for employees to share.
Create content that connects, without slowing down
These new AI-powered tools provide social media managers and employee advocates with everything they need to write, edit, and personalize content more quickly and effectively. Instead of juggling copy across platforms or wrestling with rewrites, teams can now generate and refine content in real time, saving hours of manual work each week.
By using AI to tailor messaging for different networks and audiences quickly, users can ensure their content feels relevant, unique, and engaging. Whether it’s drafting a new post, tweaking tone, or customizing advocacy content, each tool is built to make social publishing feel less like a chore and more like a creative edge.
The result is a social media presence that scales with your business while staying personal. Content feels more human, more timely, and more likely to spark meaningful engagement.
These tools are designed to help B2B companies meet the growing demands of modern social media without sacrificing quality or control. We’re excited to see how you’ll put them to work. We’d love to hear what you think once you do.
