Why the Best Lead Scoring Models Incorporate Social Engagement Data Radically Transparent Published: September 29, 2022 Jen Gutman Share Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? It’s not easy. There’s an infinite number of factors that go into qualifying leads. But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. In this episode of Radically Transparent, Jennifer Gutman of Oktopost hosts a solo episode where she tackles how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data. She even examines why lead scoring is NOT a marketing-only methodology, but rather a shared process for marketing and sales practitioners, which is vital to top-line revenue growth. Hot Topics of this episode include: How to use behavioral data in your lead scoring models Why there’s more to lead scoring than demographics, interest, and buying stage; and where social engagement data plays a critical role The great debate between single-disciplined vs. multidisciplined behavior scoring and which model you should be relying on Additional Resources When it comes to lead scoring, you’re going to want to incorporate social engagement data for better accuracy. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. Marketo The Definitive Guide to Social Engagement Data Inside of Marketo Hubspot The Definitive Guide to Social Engagement Data Inside of Hubspot Eloqua The Definitive Guide to Social Engagement Data Inside of Eloqua Meet Jennifer Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts YouTube And on Spotify Keep binging Radically Transparent! Simplify your social publishing activities Learn how Oktopost will help your savvy team, plan, prioritize, and grow a solid social media marketing strategy with the most intuitive tools. Book a Demo