How to Coach Marketing Teams to Measure Success

on September 14, 2020

How to Coach Marketing Teams to Measure Success

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before.

But can numbers alone predict success?

On this podcast episodeStuff You Should Know About Our Changed New World, Amy Kenigsberg, co-founder of K2 Global Communications, a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost’s Colin Day, Managing Director of EMEA to uncover how she helps her clients understand their audiences in order to relate to them and ultimately impact their bottom line.

This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

You can catch the conversation by subscribing to our channel, B2B Marketing Now, wherever you get your podcasts or by following Oktopost on LinkedIn, Twitter or Facebook to get the latest episodes directly to your social feeds!

Listen now:

About Amy Kenigsberg

Nicknamed “the bulldog” by a client when it comes to B2B marketing, Amy Kenigsberg is co-founder and COO of K2 Global Communications. Renowned for her tenacity in reaching target audiences and an intuitive grasp of technology, Amy is the type of genius every marketer wants on their team. We’ll let the episode speak for itself!

Key Takeaways from Amy Kenigsberg:

B2B Marketing Strategy

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