Great advocacy starts with great experiences. If it’s easy for employees to engage, they will. That’s exactly why we gave the Advocacy Board a brand-new look and a whole new feel.
We’ve reimagined the entire Board experience, from the Homepage to the share flow, to make it faster, easier, and more inspiring for your advocates, regardless of their social savvy level, to share your content and stay engaged in your program. As an Advocacy program leader in the technology sector once put it:
When sharing feels effortless, engagement scales naturally. And when advocates act on their own, your program grows without adding more to your plate.
Let’s take a look at what’s new and how the upgraded Board helps you scale success faster with way less lift.
Make employee advocacy effortless
Every update to the Board was made with one goal in mind: to give advocacy leaders the tools they need to make the advocacy journey easier, for themselves and their teams.
With these updates, it takes seconds for advocates to find, suggest, and share content, helping you scale success faster and onboard more brand champions with less effort. Here are all the ways the new Board inspires your advocates to shine on social media:
A Homepage designed to drive action
When advocates can take action in seconds, engagement becomes a habit, and your program gains momentum. Everything your advocates need is now front and center right on the Board Homepage. With a consolidated view of Featured Stories, smarter Filters, and a real-time Leaderboard preview, advocates can instantly see what’s relevant to them, where to engage, and how they’re stacking up against their peers.
No distractions. No digging. Just meaningful content, ready to share.
Analytics that actually motivate
There’s nothing like seeing the impact of your own voice, especially as a brand champion.
With key stats like clicks, engagement, and follower growth displayed all in one place, advocates can instantly understand how their content is performing and why it matters to keep participating in the program.
This kind of visibility does more than just inform your advocates; it inspires them. When your advocates can track their progress at a glance, they stay motivated to keep sharing, especially when they can learn which posts worked best for them performance-wise, and continue sharing high-performing posts.
And for you?
It means fewer manual check-ins, less nudging, and a stronger sense of ownership across your program. When people can see the difference they’re making, they’re more likely to keep showing up, which means you’re well on your way to building an unstoppable advocacy engine.
Fresh look, same powerful features
Empower your advocates with easy-to-use tools. It’s that simple. With this update, the features your advocates rely on haven’t changed, but the experience has.
The Board now keeps everything your advocates already know how to use and makes it more intuitive, focused, and polished. Clean lines, simplified layouts, and thoughtful design choices create a space where advocates feel confident exploring, sharing, and coming back for more.
What we’ve learned at Oktopost is that when the advocacy experience feels effortless, engagement often becomes second nature. This update isn’t just about user experience, it’s about program impact. The easier it is for employees to engage, the easier it is for you to scale advocacy initiatives. Just have a look and see how Hymans Robertson transformed social media with Oktopost.
With these updates, it takes seconds for advocates to find, suggest, and share content, helping you scale success faster and onboard more brand champions with less effort.
Help your advocates get the most out of their Board experience
We’ve made it easier for advocates to take action, but a few quick tips can also help them make the most of the new Board. Here are 3 simple ways to help your advocates shine as a brand advocate:
- Share 3-5 pieces of content a week on LinkedIn
- Like, comment, or reshare content shared by people in your network
- Suggest great content to your program admins!
It’s important that your advocates know that consistency builds visibility and authenticity builds trust. Feel free to share these tips directly with your advocates!
This is advocacy, upgraded
The new Advocacy Board was built with one thing in mind: making advocacy easier, so you can drive more impact, without more effort. Your advocates will love using it. You’ll love the results. And your program? It just got a lot easier to scale.
Want help rolling this out across your company? Your Account Manager can provide a training deck and advocate-ready assets to get your advocates up to speed and your program started strong.
