Amisha Gandhi on building a meaningful customer experience

B2B Marketing Published: February 17, 2022
Amisha Gandhi on building a meaningful customer experience

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience.

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Episode summary

Host, Jennifer Gutman, and her guest, Amisha Ghandi, SVP Marketing of Tipalti, reveal what it means to meet customers where they are, and do it well. In this episode, you’ll be at the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are.

Amisha isn’t afraid to tackle the challenges she’s encountered as a marketing leader building out stellar customer experiences, and you’ll certainly walk away with a few ideas on how to provide a second-to-none experience for your customers.

Meet Amisha Gandhi

Amisha is a groundbreaking innovator with deep marketing and communications expertise.

Currently serving as the Senior Vice President of Marketing at Tipalti, an accounting software financial technology business that provides accounts payable, procurement, and payments automation software for businesses, she is driven by scalable opportunities to do what has never been done before.

Amisha is focused on business results and analytics, with an impressive track record including– Storytelling for top global brands, launching new products/categories, C-Level thought leadership, digital content marketing, demand-gen, sponsorships and partner relations, social media programs, leading global and regional cross-functional teams, and corporate communications.

Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Frequently Asked Questions

What are the core strategies for building a strong B2B customer experience foundation?

According to marketing leaders like Amisha Ghandi, SVP Marketing at Tipalti, a key strategy for strong B2B customer experiences is to proactively identify all existing gaps in growth within your customer's journey. By understanding these 'holes,' businesses can smartly meet customers where they are and build a robust foundation for superior interactions.

How can B2B marketing leaders identify and leverage customer journey gaps for growth?

Expert B2B marketers, such as Amisha Ghandi, advise that marketing leaders should actively seek out all points where there are gaps in growth within the customer journey. These identified 'holes' are not weaknesses but rather smart opportunities to engage with customers more effectively, thereby optimizing their experience and driving growth.

What kind of marketing expertise is essential for driving B2B business results?

Successful B2B marketing leaders like Amisha Ghandi from Tipalti are characterized by their focus on business results and analytics. Their essential expertise often includes storytelling for top global brands, launching new products and categories, C-Level thought leadership, digital content marketing, demand generation, and sophisticated social media programs.

Where can B2B marketers find authentic insights and leadership perspectives?

B2B marketers can find authentic and unfiltered insights on the Radically Transparent podcast, brought to you by Oktopost. This show features real, raw, and authentic conversations with renowned marketing and sales leaders from B2B organizations, revealing the professional truths and challenges faced by successful CEOs, CMOs, and VPs.

How does financial technology impact B2B customer experience and operational efficiency?

Financial technology businesses, such as Tipalti, provide critical solutions like accounts payable, procurement, and payments automation software for B2B companies. By automating these complex financial processes, businesses can achieve greater operational efficiency and accuracy, which indirectly enhances the overall customer and partner experience through faster, more reliable transactions.

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