Scroll top

Oktopost vs alternatives

Oktopost vs alternatives

The ultimate B2B social media comparison guide

Introduction

When evaluating social media management platforms, one question should guide every decision:

Was this platform built with B2B in mind, or is B2B just an afterthought?

Many social media tools appear similar at first glance. They offer scheduling, analytics, advocacy, and a few dashboards. However, for B2B organizations with long sales cycles, complex buyer journeys, and stringent compliance requirements, not every platform can deliver what is genuinely needed.

This guide exists to help you ask the right questions. Each section breaks down a critical capability, followed by sub-questions you can use to evaluate any other tool. 

The goal: uncover what’s truly purpose-built for B2B, and what isn’t. Let’s start with the foundation.

1. Was the platform built for B2B from the ground up?

 

1. Was the platform built for B2B from the ground up_

Does your current social media platform truly understand the needs of B2B marketing?

Most social media platforms are designed for B2C teams that prioritize likes and shares over leads and pipeline. In contrast, success in B2B is measured by MQLs, SQLs, pipeline generation, revenue influence, and stakeholder engagement. That’s why the core architecture is important.

Oktopost is built exclusively for B2B. From its CRM integrations to advocacy features and analytics, every aspect of the platform is designed to help B2B teams deliver measurable business results, especially on LinkedIn, where B2B audiences are most active.

Common challenges: 

We need to grow brand awareness.


We want more engagement.

 

We want social to drive pipeline.

 

But we’re not sure what to measure or where to start.


Oktopost helps turn those goals into clear strategies and measurable KPIs.

In-depth questions to ask other platforms:

1.1 Does the platform support deep B2B integrations like Salesforce, Marketo, Eloqua, Hubspot, Pardot, and Microsoft Dynamics? What about Slack and Teams?

Oktopost offers native integrations with key B2B marketing and sales tools. These integrations enable you to track social touchpoints across the funnel and tie them directly to lead scoring and opportunity creation.

1.2 Can it attribute social engagement to lead scoring and pipeline?

Most tools stop at clicks and impressions. Oktopost takes it a step further, mapping social actions, such as comments, shares, and likes, to your MQL model, as demonstrated by Cosmo, Oktopost’s customers’ ability to integrate social engagement into their CRM scoring model.

1.3 Is the platform optimized for LinkedIn, the most important B2B network?

From supporting LinkedIn-first post formats to enabling advocacy that mirrors human behavior (such as utilizing employees’ networks), Oktopost is fully aligned with how B2B professionals use LinkedIn. See how AVEVA leveraged social media management to boost engagement by 106%

1.4 Can the tool manage multiple personas, regions, and business lines?

Oktopost allows users to build segmented boards and tag content by audience type, region, and even persona. This makes it ideal for global B2B organizations managing multi-layered messaging strategies. Read how Upslide turned its advocates into industry leaders.

1.5. Does the vendor have experience supporting B2B go-to-market motions?

Oktopost doesn’t just support social media; it supports B2B go-to-market strategies. This includes support for social selling, advocacy at scale, campaign attribution, and collaboration with revenue teams, as demonstrated by CBIZ’s $ 800,000 in influenced revenue. Examine how Oktopost empowers CBIZ’s social selling program.  

1.6 Can their customer success team advise on B2B-specific strategies?

Oktopost’s customer success and onboarding teams are steeped in B2B best practices. But more than that, they act as true partners, not just support reps. Whether you’re running an advocacy competition, launching a product, or helping a global brand refresh, they guide you with strategic B2B expertise.

For many customers, especially at kickoff, the goals are broad: grow brand awareness, generate leads, drive website traffic, and increase engagement. And often, the primary user doesn’t yet have defined KPIs; they’re simply tasked with “growing socials.” Oktopost steps in to turn that general directive into a clear, actionable strategy. Through tailored onboarding, best practice guidance, and success plans, Oktopost helps teams define what success looks like and how to measure it.

Customers like Beyond Bank cite the relationship with Oktopost’s team as key to transforming their social strategy from tactical to strategic. Whether you’re running an advocacy competition, launching a product, or supporting a global brand refresh, they guide you with B2B strategy, not generic advice. Read how Oktopost and Beyond Bank put customers at the heart of their social strategy.

Check if other platforms were built for B2B from the ground up

Oktopost does it all:

Oktopost is purpose-built for B2B from the ground up. It offers native integrations with Salesforce, Microsoft Dynamics, and Marketo to support deep funnel tracking and lead scoring. Its LinkedIn-first design prioritizes the post types and formats that matter in B2B. It enables campaign tagging by persona, region, and business unit, and its customer success team brings real B2B expertise to every interaction, from social selling to account-based advocacy. Whether you’re a tech company, legal firm, or financial institution, Oktopost aligns with your B2B go-to-market strategy. If your business sells to other companies, your social media platform should reflect that reality in every feature, workflow, and integration.

Oktopost was built for B2B. Others were built for everyone. That’s the difference.

2. Can you connect social media performance to pipeline and revenue?

2. Can you connect social media performance to pipeline and revenue_

Can your platform prove the business impact of social media?

In B2B, social media is no longer just a top-of-funnel awareness play; it has evolved into a revenue-generating channel. But if your platform can’t connect engagement to pipeline, it’s not built for today’s B2B reality.

Oktopost closes the gap between social media and revenue. From native integrations with Salesforce, Microsoft Dynamics, and Marketo to its unique ability to track social touchpoints across the buyer journey, Oktopost makes it possible to prove exactly how social media contributes to pipeline and closed-won deals.

In-depth questions to ask other platforms:

2.1 Does the platform track social interactions inside your CRM?

Oktopost natively integrates with HubSpot, Salesforce, and Microsoft Dynamics, pushing social interactions, such as link clicks, post views, and comments, directly into CRM records. This provides sales visibility into what prospects are engaging with and when, eliminating the need for guesswork. Read how CBIZ does it. 

2.2 Can it trigger marketing automation flows based on social signals?

With Oktopost’s integration into platforms like Marketo, engagement with social posts can become an MQL signal, triggering nurture journeys or sales follow-ups just like email opens or form fills. Kainos utilized this capability to deliver a 581% ROI on social media during major live events. 

2.3 Does it support lead scoring based on social engagement?

Platforms designed for B2C usually track surface-level engagement. Oktopost goes deeper. You can assign weights to specific social actions and feed them into your lead scoring model, as Cosmo Consult did when they incorporated LinkedIn interactions into their Dynamics lead qualification process.

2.4 Can you create dashboards that connect social activity to influenced revenue?

CBIZ utilized Oktopost to create dashboards within Salesforce, showcasing the direct revenue impact of social selling. As a result, they generated $800,000 in revenue and demonstrated that 60% of opportunities touched by social media became closed-won deals. 

2.5 Can the platform distinguish between corporate social posts and employee advocate posts?

Oktopost separates reporting by channel, including corporate posts vs. employee posts, so you can identify which effort is driving the most engagement, conversions, and pipeline impact. This is crucial for accurate attribution and budget decisions. See how Finastra bolstered employee advocacy success.

2.6 Can social media data be used by your sales team in real-time?

Sales teams at companies like UpSlide and IFS rely on Oktopost to receive alerts when target accounts engage with content. This helps them time outreach with relevance and intent, turning social activity into sales momentum. Learn more from IFS and Upslide.

Check if other platforms can connect social media performance to pipeline and revenue

Oktopost does it all:

With native CRM and MAP integrations, Oktopost captures and attributes social engagement across the buyer journey. From assigning lead scores based on clicks and comments to triggering nurture flows in Marketo and HubSpot and logging activity in Salesforce, Oktopost makes revenue impact visible and measurable. Dashboards display pipeline influence from corporate and advocacy posts alike, helping teams like CBIZ and Everest Group prove ROI and take action on real-time engagement signals.

If your platform can’t prove social media’s revenue contribution, it’s holding your strategy back.
Oktopost turns social engagement into measurable business outcomes. Most platforms just stop at likes and clicks.

3. Does it offer employee advocacy that is easy to scale and customize?

3. Does it offer employee advocacy that's easy to scale and customize_

Is your advocacy program limited to a handful of users, or is it driving company-wide impact?

Employee advocacy can be one of the most powerful levers for B2B marketing if it’s easy to adopt, scale, and tailor to different teams. Too often, organizations invest in advocacy tools that aren’t designed for sustained engagement or strategic alignment.

Oktopost makes advocacy intuitive, strategic, and scalable. From AI-assisted personalization to segmented boards, gamification, and mobile accessibility, Oktopost empowers employees to become brand ambassadors and thought leaders at scale.

In-depth questions to ask other platforms:

3.1 Can employees access and post content from tools they already use?

Oktopost integrates directly with Microsoft Teams and Slack, making it easy for employees to discover and share content within their daily workflows. This frictionless access was a key factor in success stories like Corel and Finastra, where advocacy adoption skyrocketed once it was embedded where employees already were. Check the real-life stories of Finastra and IFS.

3.2 Can the platform scale across departments, countries, and roles?

Oktopost supports multiple segmented advocacy boards, which means advocates only see content relevant to their role, region, or audience. IFS, for example, used multiple boards to manage content by geography, seniority, and department, boosting engagement by over 394%

3.3 Is there built-in gamification to keep advocates engaged?

Hymans Robertson utilized Oktopost’s leaderboard, gamification engine, competitions, and raffles to expand their program from 20 to 140 active advocates in just four months, while achieving a 268% increase in website traffic from social media. Built-in gamification features keep the program fun and rewarding.

3.4 Can advocates personalize posts with the help of AI?

Oktopost’s AI-assisted writing tools suggest post variations, allowing advocates to share in their own tone without spending time on drafting. ComplyAdvantage and IFS both cited this feature as key to encouraging participation among non-marketers.

3.5 Can the platform accommodate content suggestions from employees?

Advocacy shouldn’t be a one-way push. With Oktopost, employees can suggest content directly inside the platform, giving them a sense of ownership and surfacing high-performing content ideas. UpSlide’s top-performing post was the result of a suggestion from a Customer Success Manager.

3.6 Is there advocate-level reporting and analytics?

Oktopost empowers each advocate to see how their content is performing, from clicks to reach. This motivates continued participation and helps individuals build their brand presence. Corel utilizes advocate-facing analytics to demonstrate the impact of employee voices, resulting in a 42% increase in engagement rate.

Check if other platforms offer employee advocacy that’s easy to scale and customize

Oktopost does it all:

Oktopost empowers B2B organizations to scale advocacy across teams, roles, and regions. Advocates can personalize content using AI, post directly from Microsoft Teams, and stay engaged through gamification and leaderboards. Admins can create multiple segmented boards, highlight featured stories, and track the performance of individual advocates. The content suggestion feature gives employees a voice, and analytics help advocates build their brand while fueling company-wide impact.

If your advocacy tool isn’t easy to use, personalized, and measurable, you won’t get traction beyond a few superusers. Oktopost makes employee advocacy effortless to adopt and powerful to scale.

4. Is the platform LinkedIn-first, keeping up with the most important  B2B channel?

 

4. Is the platform LinkedIn-first, keeping up with B2B's most important channel_

Is your platform optimized for LinkedIn, the most important network for B2B marketing?

For B2B companies, LinkedIn isn’t just a channel; it’s the channel. From brand storytelling to social selling and thought leadership, LinkedIn is where decision-makers go to evaluate vendors, network, and stay informed about industry trends.

Oktopost is LinkedIn-first by design. It’s built to support native LinkedIn post formats, stay ahead of algorithm changes, and drive results across both company pages and employee profiles.

In-depth questions to ask other platforms:

4.1 Does the platform support native LinkedIn post formats?

Many platforms struggle to keep up with LinkedIn’s frequent feature updates. Oktopost supports LinkedIn-native features, including document posts, polls, videos, carousels, and company page tagging, ensuring your content is algorithm-friendly and engaging by default. How Aveva leveraged social media management

4.2 Does it prioritize integrations and partnerships with LinkedIn?

Oktopost maintains a close product partnership with LinkedIn, ensuring early access to new features and compliance with evolving APIs. This partnership enables faster updates, enhanced advocacy functionality, and consistent performance across the platform. 

4.3 Can it optimize both corporate and employee posts for LinkedIn’s algorithm?

LinkedIn rewards content shared by individuals more than content shared by companies. Oktopost is built with this in mind, empowering employee advocates while providing marketing with complete visibility into what content performs best across both channels. AVEVA, for instance, doubled its reach through advocacy compared to corporate channels. 

4.4 Does the platform give you visibility into who is engaging on LinkedIn?

Lewis Silkin utilizes Oktopost’s linking of contacts and accounts to surpass engagement metrics and pinpoint precisely who is interacting with their LinkedIn content. This helps differentiate between internal likes and high-value external prospects, giving marketing and sales shared insight. 

4.5 Does it track LinkedIn interactions as intent signals?

Oktopost enables users to link contacts and accounts with LinkedIn activity, such as clicks, comments, and likes, to their CRM and MAP systems. This allows sales teams to act on real buying signals and marketing to prove how social is influencing the pipeline. Companies like CBIZ and Everest Group have built LinkedIn-based revenue dashboards in Salesforce. 

4.6 Can advocates schedule and personalize their LinkedIn posts with ease?

Oktopost makes LinkedIn advocacy seamless, with mobile and desktop scheduling, personalization via AI assistants, and easy integration into tools like Microsoft Teams and Slack. This convenience is why IFS, UpSlide, and ComplyAdvantage saw such strong adoption from even the busiest teams. 

Check if the other platforms are LinkedIn-first, keeping up with B2B’s most important channel

Oktopost does it all:

Oktopost supports LinkedIn-native format: images, videos, PDFs, carousels, and more. It partners closely with LinkedIn to ensure fast updates and algorithm compatibility. The ability to link contacts and accounts to your marketing tech provides insight into who engages with content, not just the number of people. Teams can track corporate and employee advocacy performance separately or together, and sync that data with CRM and MAP tools. This LinkedIn-first approach drives higher engagement, stronger reach, and tangible business outcomes.

If your advocacy tool isn’t easy to use, personalized, and measurable, you won’t get traction beyond a few superusers.
Oktopost makes employee advocacy effortless to adopt and powerful to scale.

5. Does the platform centralize publishing, advocacy, analytics, and intelligence in one place?

5. Does the platform centralize publishing, advocacy, analytics, and intelligence in one place_

Is your social media tech stack streamlined, or scattered across multiple disconnected tools?

Most B2B marketing teams are already dealing with a bloated martech stack. Adding more disconnected tools for social publishing, employee advocacy, and analytics only increases friction and decreases visibility.

Oktopost consolidates everything into a single, unified platform, featuring publishing, advocacy, analytics, social BI, CRM, and MAP integrations that are all centralized. This means fewer logins, better alignment across teams, and real-time access to insights that matter.

In-depth questions to ask other platforms:

5.1 Does the platform unify social publishing and employee advocacy?

With Oktopost, both corporate social teams and employee advocates operate from a shared content engine, but with tailored experiences. You can publish, manage, and analyze both streams without needing to switch tools. Finastra and Corel utilize this platform to manage advocacy and corporate content, enhancing efficiency and alignment. How Finastra Bolstered Employee Advocacy.

5.2 Can you manage all marketing and social campaigns, channels, and users in a single dashboard?

Oktopost enables users to manage multiple brands, regions, or business units from a single platform. Grant Thornton Australia, for example, runs over 1,500 campaigns annually powered by Oktopost’s campaign management, scheduling, and tagging system. 

5.3 Is social analytics integrated across corporate and employee channels?

Oktopost’s Social BI combines corporate social performance and employee advocacy data in a unified dashboard. Corel, Sysdig, and Lewis Silkin all utilize this to evaluate what content has the most impact across all channels, both owned and earned. 

5.4 Can you tag, filter, and benchmark across campaigns, personas, and formats?

With customizable campaign tags, content filters, and advanced reporting, Oktopost lets teams slice data by post type, funnel stage, persona, region, and more. GTU, for example, utilizes this to test content types and optimize for engagement and conversions every week. 

5.5 Does the platform integrate natively with your CRM and MAP systems?

Oktopost offers deep integrations with Salesforce, Marketo, Microsoft Dynamics, HubSpot, and others. This enables social engagement data to flow directly into lead records, scoring models, and reporting dashboards, eliminating the need for middleware. Check how Kainos simplified its marketing tech. 

6. Is governance baked in, without slowing teams down?

From multi-tiered approval workflows to user-based permissions and banned keyword lists, Oktopost gives global teams the control they need to stay compliant and efficient. Lewis Silkin utilizes these governance tools to maintain a consistent tone, avoid legal jargon, and streamline collaboration across the firm. 

Check if the other platforms centralize publishing, advocacy, analytics, and intelligence in one place

Oktopost does it all:

Publishing, advocacy, analytics, and attribution all live under one roof in Oktopost. Social BI unites campaign performance across corporate and employee content. Tags and filters let you slice data by product, funnel stage, or audience type. Scheduling and workflows are streamlined for large global teams. And because it integrates directly with Salesforce, Dynamics, and MAP platforms, all social insights are consolidated into a single source of truth, eliminating the need for disconnected tools and wasted time.

Managing social through multiple tools adds friction, costs, and blind spots.
Oktopost unifies your social strategy, enabling you to work smarter, scale faster, and measure everything.

6. Can the platform measure and scale executive branding?

6. Can the platform measure and scale executive branding

Are your executives just posting, or are they powering your brand strategy?

In B2B, executive voices carry weight. A thoughtful post from a senior leader can spark trust, drive reach, and create credibility in ways corporate pages never could. But if your platform can’t track executive posts or manage executive workflows, you’re flying blind.

Most tools treat executive activity as external. Oktopost brings it into your strategy, offering LinkedIn profile analytics, ghostwriting workflows, and performance data for executive-led content.

With Oktopost, executive branding becomes measurable, scalable, and compliant with native tools to manage approvals and prove business impact.

In-depth questions to ask other platforms:

6.1 Can you track personal LinkedIn profile performance within your platform?

Oktopost is among the first platforms with access to LinkedIn’s Members’ Profile Analytics API, enabling visibility into executive post performance, including impressions, reach, video views, engagement, and follower growth.

6.2 Can you measure executive-level follower growth and benchmark it over time?

With Oktopost’s Social BI, marketers can see how executive presence grows—and what content drives it. Track which posts generate new followers and link that growth to business objectives.

6.3 Can you compare corporate, employee, and executive performance in one dashboard?

Oktopost unifies analytics across brand channels, employee advocacy, and executive profiles to give you a complete view of your social footprint.

6.4 Can you enable ghostwriting with built-in approval workflows?

Oktopost supports a secure, structured ghostwriting flow. Marketing teams can draft content for executives, route it for approval, and post it only after review. This encourages thought leadership without compromising tone, privacy, or control.

6.5 Can you validate the ROI of executive branding strategies, like short-form video?

Executives experimenting with short-form video on LinkedIn? Track impressions, engagement, and link clicks from their personal profiles, inside the same BI environment as the rest of your social reporting.

See it in action:

CBIZ influenced $800K in revenue through LinkedIn content, supported by executive advocacy workflows

UpSlide saw target account engagement skyrocket, with prospects reaching out directly to execs after LinkedIn posts.

Oktopost customers can ghostwrite for their executives and track results with complete clarity, proving the impact of leadership visibility on brand reach and pipeline.

Check if other platforms can measure and scale executive branding

Oktopost does it all:

From ghostwriting workflows to analytics that treat personal profiles as strategic assets, Oktopost turns executive branding into a measurable, repeatable, and scalable function. Whether you’re helping executives build trust, humanize the brand, or amplify thought leadership, Oktopost provides you with the tools and data to do it right.

If your platform doesn’t support executive visibility, you’re ignoring one of B2B’s most powerful brand and trust levers.

 

7. Is it compliant and secure for regulated industries?

7. Is it compliant and secure for regulated industries_

Can your platform meet the compliance and governance demands of B2B marketing in regulated sectors?

In industries such as financial services, law, technology, and healthcare, social media can’t be a free-for-all. Compliance, brand control, and data security are non-negotiable. Many social platforms weren’t built with this level of scrutiny in mind.

Oktopost was designed to meet enterprise-grade governance, compliance, and security requirements. From customizable approval workflows to banned keywords and GDPR-compliant analytics, Oktopost empowers B2B organizations to scale with confidence.

In-depth questions to ask other platforms:

7.1 Does the platform offer multi-level approval workflows?

Oktopost enables marketing teams to build flexible, multi-tiered workflows, ensuring that all content is published with proper review and approval. Lewis Silkin utilizes this feature to maintain brand consistency and mitigate risk in a highly scrutinized legal environment. 

7.2 Can you define banned keywords to prevent sensitive terms or language?

With Oktopost, admins can create a custom list of banned or restricted words, ensuring that posts comply with legal standards and brand guidelines. Lewis Silkin relies on this feature to avoid legal jargon or terminology that shouldn’t appear in public-facing posts. 

7.3 Is the platform GDPR, CCPA, and HIPAA compliant?

Oktopost is fully compliant with global data privacy regulations. Everest Group praised Oktopost’s ability to provide detailed social analytics while respecting data privacy and consent, ensuring marketing can track engagement without violating user trust or regional laws. Everest Group, Case Study.

7.4 Does it support role-based access and audit logging?

Enterprise teams need to know who did what and when. Oktopost allows role-based user permissions (e.g., viewer, editor, approver), along with full audit trails, ensuring accountability across large, multi-region teams.

7.5 Can you trace social activity back to specific users or audiences, without breaching compliance?

Oktopost balances insight with privacy. Its contacts and accounts feature allows your social community manager to link contacts and accounts that are engaging with your content while complying with privacy frameworks. This provides marketing and sales with valuable data, such as whether your target accounts are engaging with your company profile or with your advocates, all without crossing ethical or legal boundaries. 

7.6 Is the vendor responsive to security reviews and custom compliance needs?

From financial institutions like Finastra and CBIZ to legal firms like Lewis Silkin, Oktopost has a strong track record of passing security assessments and working hand-in-hand with IT and compliance teams to meet custom requirements. 

Check if the other platforms are compliant and secure for regulated industries

Oktopost does it all:

From customizable approval workflows to keyword blocking and user-based permissions, Oktopost provides B2B teams with complete control without compromising efficiency. It meets GDPR, CCPA, and HIPAA standards and has passed security reviews from global law firms, financial institutions, and enterprise tech providers. Teams like Lewis Silkin and Finastra rely on it to manage advocacy and social engagement in highly regulated industries, with total confidence.

In regulated industries, compliance isn’t a feature; it’s a requirement.
Oktopost delivers enterprise-ready security, control, and peace of mind without slowing you down.

8. Does your platform help elevate the role of social media internally?

8. Does your platform help elevate the role of social media internally_

Is your social team empowered with the tools, data, and support to be seen as a strategic driver, not just a service function?

In many B2B organizations, social media is still perceived as a brand awareness tactic or a cost center. Social teams often struggle to prove their value, gain visibility across departments, or advance their professional growth. That’s where the right platform makes a difference.

Oktopost is designed to change the conversation around social. By equipping teams with deep CRM integrations, measurable attribution, and robust reporting, social marketers can demonstrate real business impact—leading to more influence, internal buy-in, and strategic input at the leadership level.

With Oktopost, social becomes more than posting; it becomes a pipeline. It becomes sales enablement. It becomes executive visibility. It becomes career-defining.

Examples in action:

  • Hymans Robertson elevated social media from a “nice-to-have” to a core driver of campaigns and thought leadership across the business.
  • Everest Group shifted social from “soft metrics” to a channel with measurable revenue attribution, earning the social team more credibility and strategic alignment across the organization.
  • UpSlide and Corel used Oktopost to position their marketers and employees as thought leaders, earning trust from Sales and expanding their influence across the business.

Oktopost does it all: 

From executive dashboards to real-time revenue metrics and CRM reporting, Oktopost empowers social teams with the data and insights they need to be seen, valued, and heard across the organization. If your current platform can’t help social get a seat at the table, it’s limiting your potential and your people.

Conclusion: Choose a platform that is built for B2B, not just compatible with it

Choosing a social media platform isn’t just about features; it’s about fit. And for B2B companies, that fit is everything.

Oktopost isn’t a one-size-fits-all platform trying to serve consumer brands and enterprise B2B teams under the same roof. It was built exclusively for B2B, with the integrations, governance, workflows, and attribution models that modern B2B marketing demands.

Throughout this guide, we’ve helped you uncover the questions that matter most when evaluating Oktopost against alternatives:

  • Was the platform designed for B2B marketing from the outset?
  • Can it prove the business impact of social media on pipeline and revenue?
  • Is employee advocacy designed to scale with your organization?
  • Does it put LinkedIn, B2B’s most critical channel, at the center?
  • Can it centralize your entire social strategy in one platform?
  • Is it compliant with the standards of regulated industries?
  • Can it elevate the role of social internally and help you define your KPIs?

Many social media managers come to Oktopost with a mandate to “do more with social,” but no roadmap or resources to define precisely how. Whether you’re trying to boost awareness, generate leads, or drive website traffic, Oktopost helps turn vague goals into measurable outcomes. That’s why we’re more than a platform. We’re a partner in building a strategy that works for your business.

When you ask the right questions, you’ll quickly discover that most platforms were built for content scheduling, not B2B growth.

Oktopost was built for more.

So if you’re ready to:

  1. Unify your social strategy
  2. Drive a measurable pipeline.
  3. Empower employees as thought leaders.
  4. And operate with complete control and visibility.

Then it’s time to see Oktopost in action. 

Book your personalized demo today.

Let’s build a B2B social strategy that drives results, not just impressions.

Frequently asked questions

Most social platforms were built for B2C and optimize for likes and shares, not leads and pipeline. Oktopost was purpose-built for B2B from the ground up, with deep CRM and MAP integrations, LinkedIn-first functionality, and features like employee advocacy, executive branding, and compliance support. This ensures that social media drives measurable revenue impact rather than just vanity metrics.
Yes. Oktopost connects social engagement directly to your CRM and MAP systems, making it possible to attribute clicks, shares, and comments to MQLs, opportunities, and closed-won deals. Customers like CBIZ used Oktopost to prove $800K in revenue influence from social selling, with 60% of opportunities touched by social becoming closed-won
Unlike many tools that struggle to scale, Oktopost makes advocacy intuitive and measurable. It offers segmented boards, gamification, AI-assisted personalization, and integrations with Teams and Slack. Customers like Hymans Robertson grew from 20 to 140 advocates in four months, while Finastra achieved an 800% increase in advocacy engagement
Yes. Oktopost is LinkedIn-first, designed to support all native formats (carousels, videos, PDFs, polls), maintain close product partnership with LinkedIn, and optimize both corporate and employee posts for reach. Customers like AVEVA doubled their reach through advocacy and saw a 106% increase in engagement
Absolutely. Oktopost unifies publishing, analytics, employee advocacy, and attribution in one platform. Customers like Kainos and Beyond Bank were able to eliminate multiple disconnected tools, simplify workflows, and directly tie social media engagement to lead scoring and RO
Comparison

Download this guide to see why customers choose Oktopost over alternatives

Download: Oktopost vs alternatives

By submitting this form, you consent to allow Oktopost to store and process your personal information as described in our privacy policy.

Simplify your social publishing activities

Learn how Oktopost will help your savvy team, plan, prioritize, and grow a solid social media marketing strategy with the most intuitive tools.