Chief Marketing Officer of Eagleview, Marcy Comer, takes the hot seat on the Radically Transparent podcast. She reveals her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and trust.
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Episode summary
What if your biggest budget wins came not from spending more, but from knowing exactly what to stop?
Chief Marketing Officer, Marcy Comer, of Eagleview stops by the Radically Transparent podcast to share how she transforms underperforming marketing spend into high-impact growth opportunities using data, curiosity, and trust as her north stars.
Marketing leaders will surely appreciate Marcy’s candid insights on how to drive performance through smarter budget allocation, especially in a field where every dollar must demonstrate ROI. She thinks beyond a high-impact marketing budget strategy. With Eagleview executing over 50 events annually, Marcy reveals how her team applies real-time data and attribution models, including badge scanning tactics and pipeline tracking, to evaluate event performance and reallocate underperforming spend toward high-growth opportunities.
But the budget strategy is just the beginning. Marcy also dives into the leadership mindset required to stay ahead of disruption. Her biggest fear? Not AI replacing roles, but a competitor using emerging tech to outpace her team in untapped markets. That fear fuels her commitment to fostering a culture of innovation, agility, and proactive learning across her team.
Hot topics
- Data-driven event strategies: Why Marcy recommends hiring a dedicated event expert to optimize ROI and manage operational complexity.
- Leading with curiosity: How embracing experimentation and staying plugged into industry trends gives marketing leaders a strategic edge.
- Trust as a force multiplier: Marcy emphasizes that trust inside the organization is a strategic asset; it lowers friction, speeds up execution, and empowers marketing to lead with confidence.
As the conversation wraps, Marcy leaves listeners with a piece of advice that marketing leaders can’t afford to ignore: trust isn’t just a soft skill; it’s a strategic asset. When trust is high, failure doesn’t spark fear; it sparks learning. Feedback loops tighten. Strategic bets get support. And the “train,” as Marcy puts it, runs smoother.
Meet Marcy
As the Chief Marketing Officer at Eagleview, Marcy Comer is responsible for creating and accelerating the company’s marketing strategy and brand recognition. She is focused on achieving business outcomes by building marketing programs and thought leadership to promote our exceptional product innovation and purpose-driven initiatives. With over two decades of experience at organizations ranging from Fortune 500 to venture capital-backed tech start-ups and private equity, Marcy is adept at transforming complex challenges into actionable strategies that drive sustainable growth and performance improvement.
Prior to Eagleview, Marcy held leadership marketing roles as employee #3 at Austin-based start-up Dosh (acquired), where she claimed the top spot on the App Store and secured $97M in VC funding. Prior to Dosh, Marcy was a senior marketer at Amazon, where she launched Amazon Supply (now Amazon Business). Her experience includes roles at Sears Holdings, 7-Eleven, and Tracy Locke.
In addition to her corporate roles, Marcy is a passionate advocate for working moms everywhere. She frequently speaks at industry conferences and has been featured in several publications for her insights on leadership, innovation, and marketing performance. Marcy’s approach to business is characterized by embracing change and innovation and looking for new ways to grow our organization in the next quarter and for the long term. Her collaborative leadership style empowers her teams to excel and achieve their full potential. Marcy is a Syracuse University graduate with a Bachelor of Science in Marketing.
