Question 1

What is marketing intelligence in B2B social media?

Accepted Answer

Marketing intelligence is real-time data on competitors, trends, and audience behavior that helps B2B social media managers plan smarter, not just faster.

Question 2

How does AI support social media planning?

Accepted Answer

AI helps with content ideation and drafting, saving time and improving efficiency—but it needs marketing intelligence to guide strategy.

Question 3

What’s the difference between marketing research and intelligence?

Accepted Answer

Marketing research is retrospective and slower; marketing intelligence is live, continuous, and focused on external market signals.

Question 4

Why is competitor analysis important in weekly planning?

Accepted Answer

Understanding competitor content and engagement helps identify gaps, trends, and opportunities to differentiate your brand.

Question 5

How can tools like Oktopost help with social media strategy?

Accepted Answer

Oktopost’s Marketing Intelligence gives you insight into industry trends, competitor activity, and advocacy opportunities to plan more effectively.

Question 6

What’s a smart weekly routine for social media managers?

Accepted Answer

Start with competitor analysis, draft with AI, finalize content midweek, schedule on Thursday, and analyze early results on Friday.

Question 7

Can smaller teams benefit from marketing intelligence?

Accepted Answer

Yes—smaller teams can achieve big results by using intelligence tools to focus efforts and reduce guesswork.

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