HubSpot is the world's leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 31,000+ customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers.
Together, HubSpot and Oktopost empower B2B marketing teams with unique and detailed social lead insights, increasing the overall value and effectiveness of inbound marketing.
For every social engagement, Oktopost appends the activity to known leads within HubSpot for building highly targeted lead nurturing, scoring, attribution, and segmentation programs.
Target leads with hyper-personalized content based on their social media engagement.
Build a scoring model that prioritizes social touch-points, and in turn, drives more qualified leads.
Accurately attribute demand generation to social media activities – and give social media the credit that it deserves.
Segment audiences according to their interactions with social content, networks, and campaigns.
"Here at Optimove, we thrive on data, and always look to integrate all available data points across our technology stack. With Oktopost, we can capture relevant activity on various social networks and leverage it for lead scoring and for better context when communicating with our leads."