From the Experts: How to Leverage Social Engagement Data in Marketo
It's imperative that you're listening to your customers' and prospects' needs and engaging in meaningful and relevant conversations. In many cases, social media data is completely siloed making it difficult to get the 360-degree view and to engage in conversations around what is actually interesting for them. Especially during these times, people are interacting with your content and brand on social media well before reaching your site and opening your emails. Without the proper solutions in place, you are missing out on these crucial first steps.
I'm excited to invite you to our third installment of "From the Experts". Join me in welcoming Andy Mullings, Solutions architect at BluprintX, and Jen Gutman, Oktopost's very own Director of Social Strategy as they take you through the marketing funnel - from social media marketing to nurturing prospects in Marketo, to enabling your sales team in meaningful conversations.
Speakers
Shanie Zimerman
Head of Strategic Partners, Oktopost
Jen Gutman
Director of Social Strategy, Oktopost