One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue.
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Podcast episode summary
Today’s modern marketer needs to put digital content strategies in place that stand out. However, many B2B marketers are stuck between the old ways of doing things pre- 2020 or they’re too caught up with the latest technology and fall victim to “shiny object syndrome”.
In this episode of the Radically Transparent Podcast, Oktopost Director of Social Strategy Jennifer Gutman sits down with Richard Wall, Senior Marketing Executive at Spotler UK to discuss ways modern day marketers can avoid marketing fatigue while maximizing results and so much more!
More about Richard Wall
Richard, is a Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s. The marketing team’s jack-of-all-trades, you can find him hosting seminars, webinars and Spotler’s original show, That Marketing Podcast. Off stage, he spends his days split testing his way to success, chasing down those hot chilli leads and steering Spotler’s Employee Advocacy program.
Like what you heard?
Radically Transparent is one of Oktopost’s popular original podcast shows on our channel, B2B Marketing Now and famous for asking marketing and sales leaders radical questions about what keeps them up at night, professionally.
Each episode features a renowned B2B marketing or sales leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.
You can catch all episodes here.
For more mind-blowing conversations, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts, Spotify or follow Oktopost on LinkedIn.
