Breaking Silos and Unlocking the Potential of Social for Business Growth

Alex Taylor Noble takes the hot seat to reveal how to use social for business growth.

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Episode Summary

How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble– The Head of Social Media at The Bank of London and the next Behind the Post guest.

Alex believes that brands win when they make it about their community, not themselves. So when it comes to social, the content that’s the most engaging is the content your audience wants to see!

In this episode, Olivia and Alex discuss aligning your social strategy with business goals, the importance of getting buy-in from stakeholders from the inception of campaigns, and the secret to creating engaging content in regulated industries, such as banking. Hint–it’s all about making your social channels a destination and giving more than you ask.

Hot Topics:

• How to create a social strategy that supports business growth
• Tactics to earn buy-in from internal stakeholders
• The most important social media metrics to track

Meet Alex

Alex Taylor Noble is the Head of Social Media at The Bank of London. He believes brands win when they make it about their community, not themselves, so the audience must be at the heart of any content strategy to build trust and generate a meaningful dialogue. As an industry leader, he strives to expand company horizons surrounding social media, specializing in building dynamic and bold strategies that deliver audience value and support business growth.

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