Unlocking the potential of social for business growth

Alex Taylor Noble takes the hot seat to reveal how to use social for business growth.

Listen to the podcast:

Or subscribe on Spotify, Apple Podcasts, or YouTube

Episode summary

How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble– The Head of Social Media at The Bank of London and the next Behind the Post guest.

Alex believes that brands win when they make it about their community, not themselves. So when it comes to social, the content that’s the most engaging is the content your audience wants to see!

In this episode, Olivia and Alex discuss aligning your social strategy with business goals, the importance of getting buy-in from stakeholders from the inception of campaigns, and the secret to creating engaging content in regulated industries, such as banking. Hint–it’s all about making your social channels a destination and giving more than you ask.

Hot topics:

How to create a social strategy that supports business growth
Tactics to earn buy-in from internal stakeholders
The most important social media metrics to track

Meet Alex

Alex Taylor Noble is the Head of Social Media at The Bank of London. He believes brands win when they make it about their community, not themselves, so the audience must be at the heart of any content strategy to build trust and generate a meaningful dialogue. As an industry leader, he strives to expand company horizons surrounding social media, specializing in building dynamic and bold strategies that deliver audience value and support business growth.

Watch the live recording:

Love going Behind the Post? Catch all of the episodes here!

Or subscribe on Spotify, Apple Podcasts, or YouTube

Frequently Asked Questions

How can B2B social media strategies be effectively aligned with overarching business growth objectives?

Aligning social strategy with business goals is paramount for B2B growth. The approach involves making social channels a valuable destination by focusing on community needs and delivering content your audience genuinely wants to see, rather than just self-promotion. This strategy builds trust and generates meaningful dialogue, directly supporting broader business outcomes.

What are effective tactics for securing internal stakeholder buy-in for a B2B social media strategy?

To gain internal stakeholder buy-in, it's crucial to involve them from the inception of social media campaigns. This prevents social efforts from operating in a silo and ensures alignment with overall company objectives. By demonstrating how social initiatives contribute to shared business goals, B2B organizations can foster collaboration and secure essential cross-departmental support.

How can B2B brands create engaging social media content, particularly within highly regulated industries like banking?

For B2B brands in regulated industries, creating engaging content means making social channels a destination that 'gives more than it asks.' The strategy centers on putting the audience first, providing value, and making content about the community, not just the brand. This audience-centric approach builds trust and fosters meaningful dialogue, even within strict compliance frameworks.

Why is a community-first approach critical for B2B social media success and building trust?

A community-first approach is critical because brands achieve success when they prioritize their audience's interests over self-promotion. By placing the audience at the heart of the content strategy and delivering what they want to see, B2B companies can build profound trust, foster genuine engagement, and generate valuable dialogue, ultimately supporting sustainable business growth.

What role do social media metrics play in demonstrating the impact of social strategy on B2B business growth?

Tracking important social media metrics is vital for B2B companies to demonstrate the tangible impact of their social strategy on business growth. While specific metrics vary, the focus should be on indicators that align with and prove how social media efforts contribute to overarching business objectives, helping expand company horizons and quantify the value delivered.

Breaking silos and unlocking the potential of social for business growth

Listen to the podcast:

Episode summary

Hot topics:

Meet Alex

Watch the live recording:

Frequently Asked Questions

How can B2B social media strategies be effectively aligned with overarching business growth objectives?

What are effective tactics for securing internal stakeholder buy-in for a B2B social media strategy?

How can B2B brands create engaging social media content, particularly within highly regulated industries like banking?

Why is a community-first approach critical for B2B social media success and building trust?

What role do social media metrics play in demonstrating the impact of social strategy on B2B business growth?

Suggested Articles

Building from scratch: How to bake an advocacy program that’s a total showstopper

The B2B event campaign that reached 500K on LinkedIn by ditching corporate content

When B2B met Picasso: How Island turned their booth into an immersive brand experience

Get ready!