Jason Stone on why not all leads are created equal

B2B Marketing Published: October 28, 2021
Jason Stone on why not all leads are created equal

VP of Sales, Jason Stone, of Oktopost takes the hot seat.

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Meet Jason Stone

With over 20 years of sales leadership experience, Jason‘s career is highlighted by building, developing, and enhancing successful sales teams.

A B2B sales veteran, Jason is Oktopost’s appointed VP of Sales, North America. He has first-hand knowledge when it comes to the difficulty of starting B2B sales cycles, and he joins Oktopost to accelerate and grow North America’s sales efforts.

With experience in the fast-paced, ever-changing world of B2B sales, Stone leverages a unique perspective on solving customer needs and challenges in order to achieve sales growth. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success.

Episode summary

All leads are not created equal…

Jason Stone, Oktopost’s VP of Sales, North America sits down with host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do.

Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and why social selling today is at the top of every sales leader’s agenda.

Stay in the loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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Frequently Asked Questions

How can B2B sales and marketing teams achieve better alignment?

Achieving effective B2B sales and marketing alignment requires both teams to understand each other's perspectives. Sales leaders, such as Oktopost’s VP of Sales Jason Stone, emphasize that marketers should think about products and services the same way salespeople do, recognizing that not all leads are created equal and requiring a balanced approach to execution and urgency.

Why is it crucial to differentiate between B2B sales leads?

It's crucial because, as Oktopost's VP of Sales, Jason Stone, states, 'All leads are not created equal.' Differentiating between leads allows sales teams to prioritize high-intent prospects, allocate resources effectively, and tailor engagement strategies for better conversion rates, moving beyond a uniform approach.

What role does social selling play in modern B2B sales strategies?

Social selling has become a top priority for B2B sales leaders today. It allows sales professionals to engage with prospects authentically, build trust, and gain insights into customer needs, ultimately accelerating sales efforts and contributing to overall sales growth in a fast-paced B2B environment.

How can B2B organizations overcome challenges in starting sales cycles?

Overcoming difficult B2B sales cycles requires deep industry experience and a focus on customer needs. Sales leaders like Jason Stone, with over 20 years in the field, leverage unique perspectives to build, develop, and enhance successful sales teams by strategically solving customer challenges to achieve significant growth.

What insights do sales leaders offer for B2B marketing effectiveness?

Sales leaders advise B2B marketers to adopt a sales-centric perspective, particularly regarding lead quality and product understanding. Insights from experts like Jason Stone suggest marketers should critically evaluate leads, think like a salesperson, and balance execution with urgency to optimize strategies and improve cross-functional collaboration.

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