Make the Employee Advocacy Board yours: Oktopost’s Brand Customization for Advocacy
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More than a program, it’s a culture
As B2B marketers, we’ve all been there: you launch an employee advocacy program with great excitement, only to find that getting people to actually log in and share content is a constant battle. You can have the most incredible content calendar, but if your advocates don’t feel connected to the program, it’s a struggle. As advocacy leaders, we often talk about building an employee advocacy “culture” and “movement,” but what does that really mean?
It means creating a sense of belonging. It means making your employees feel like they are part of a shared mission. Not just another cog in the marketing machine. And nothing says “you belong” more than a platform that feels like home. A platform that bleeds your brand.
That’s why we’re proud to share Oktopost’s Brand Customization for Advocacy. It’s the key to strengthening trust, boosting engagement, and turning your advocacy program into an authentic extension of your company.
Beyond the logo: Why brand identity drives deeper engagement
When you’re trying to get employees to adopt a new tool, every little bit of friction counts. When an Advocacy Board feels like a third-party application, it can create a subconscious barrier. It’s just another login, another interface to learn.
But when the Advocacy Board mirrors your company’s own brand identity with your logo, your colors, and your icons, that barrier disappears. The platform becomes a trusted and familiar space. This is especially critical for B2B brands, where aligning internal tools is essential for maintaining brand consistency across large, distributed teams. When your advocacy program feels like an integrated part of your company culture, advocates are more likely to engage, trust the content, and feel a sense of pride in sharing it.
This isn’t about making your Advocacy Board look pretty externally. It’s about building a sense of community and reinforcing the idea that every employee is a valuable brand ambassador.
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Diving into the details make all the difference
The real magic of any employee advocacy program is in the details. Oktopost has clearly listened to the needs of advocacy leaders, and being able to customize the Advocacy Board is a true testament to that.
Effortless employee advocacy brand customization
Gone are the days of a one-look-fits-all Advocacy Board. Employee advocacy brand customization is key. Oktopost Admins can easily upload a company logo, icons, and set brand colors that are automatically applied across the entire Board UI and in email notifications.
It’s so simple, but the impact is considerable.
The power of Previews
This is a fan favorite. The Preview allows you to see precisely what your branded Advocacy Board and emails will look like before you save your changes. It takes the guesswork out of customization, ensuring your brand is perfectly represented every time.
No more “what if this doesn’t look right?” moments. You see it, you love it, you launch it.
A smoother admin experience
For those of us managing an employee advocacy program, the reorganized Board Settings are neatly grouped, making it easier and faster to navigate. You’ll want to head directly to “Custom Branding” to start personalizing your Advocacy Board.
This is a small but mighty improvement that streamlines the day-to-day work of running your program.
The ROI of a branded “Home”
At the end of the day, an employee advocacy leader’s job is to drive results. By creating a trusted, familiar, and on-brand environment, you make employee advocacy yours. You’ll see higher advocate engagement, leading to more shares, greater brand reach, and a more authentic representation of your company on social media.
Customizing your advocacy experience is an investment in your people and your culture. It’s about creating a “home” for your advocates, a place they’re proud to log into every day.
Ready to make your advocacy program yours?
Log in to your Oktopost account, head to your Advocacy Board settings, and start customizing your Advocacy Board and notifications to match your company’s brand today.
