The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book!
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Episode summary
A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek!
In this episode of Behind the Post, we’re joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost.
Colin pulls back the curtain on what it really means to be a social-first B2B organization – from embedding social into your company culture to aligning teams and proving ROI. He shares insights from the book, including how B2B buyers have changed, why employee advocacy is a must-have, and the key metrics that tie social engagement to revenue.
If you’re serious about using social media to build relationships, drive revenue, and future-proof your strategy, this episode, and book, is for you.
The Social B2B Organization hits shelves on March 25, 2025! Pre-order your copy and check out exclusive resources here.
Hot topics:
- Why social media is a business strategy, not just a marketing tool
- How to build a social-first culture that aligns marketing, sales, and customer success
- The biggest mistake companies make with social and how to fix it
- Proving the impact of social on pipeline, revenue, and business growth
Meet Colin, co-author of The Social B2B Organization
Colin Day is the Managing Director, EMEA, and Vice President of Business Development at Oktopost. With over 35 years of experience in MarTech and FinTech, Colin is a seasoned expert in driving growth through innovative go-to-market strategies and scaling global operations. At Oktopost, he leads EMEA activities and develops strategic partnerships, including OEM and reseller channels, to expand the company’s footprint.
Before Oktopost, Colin founded Magnetic North Associates, advising C-suite executives on strategic initiatives and transactions in marketing and financial technology. He also spent 18 years at FIS, holding leadership roles in business development, product management, and marketing.
A passionate advocate for education and a proud family man, Colin resides in the UK, balancing professional achievements with family and charitable pursuits. You can connect with Colin on LinkedIn.
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