11 Employee Advocacy Best Practices from 11 Marketing Experts

September 12th, 2017 - Employee advocacy sparked a new wave of influencers. Influencers who share your company content across their Twitter, Facebook, or LinkedIn profiles, which ultimately results in amplified social reach and better engagement. While everyone agrees that employee advocacy is the icing on your marketing cake, why is it that some programs fail and others succeed? The …

The Role of Big Data in Successful Employee Advocacy Programs

August 22nd, 2017 - Employee advocacy is nothing new. 90% of B2B companies are already pursuing or have plans to pursue an employee advocacy program. This figure alone represents a clear shift in the way companies utilize and think about social media as a company-wide strategy, rather than a marketing-only tool. At a time when customers rely on social …

5 Ways to Hook Your Sales Team on Employee Advocacy

July 18th, 2017 - Sales are the most important members of your employee advocacy program. No one understands or relates to your prospects and customers better than sales. Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. A tool which helps them close more opportunities or draw in prospects. That being …

4 Proven Strategies to Incentivize your Employee Advocates

May 16th, 2017 - How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards …

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

April 18th, 2017 - Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media …

Measurement: The Secret Sauce for a Successful Employee Advocacy Program

February 28th, 2017 - Employee advocacy is a hot marketing trend at the moment. Quite simply, if 50% of employees are already sharing company related content across their personal social networks, it seems logical to tap into their set habits and provide then with a platform that makes sharing easier. That being said, turning employees into your company’s advocates …

You’re Getting It All Wrong! Why You’re Not Measuring Brand Awareness on Social Media Correctly

January 31st, 2017 - To start, let’s agree that many B2B companies gear their marketing initiatives towards building their brand awareness. That’s because brand awareness is an important indicator of how recognizable or popular your company is to your target audience. When it comes to understanding brand awareness, social media is an invaluable channel. It gives you a bird’s …

How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …